Here’s a question for you: do you ever perform mobile keyword research? It may seem like a stupid question to ask with Google’s mobile-first approach being widely spoken
Even if you have never heard of Google Discover, chances are, you have probably used it before. Google Discover is a mobile experience feature available on the Google
Internal linking has always been seen as one of the key steps to success in search engine optimization. To paraphrase Ray Liotta in Field of Dreams: if you
So, when Google released the May 2020 Core Update, a lot of websites in many different industries were impacted very negatively. Some saw a massive drop in rankings
A/B testing seems to be a buzzword in the marketing realm these days with top companies, such as Netflix, Microsoft and Amazon to name a few, using the
We’ve heard time and time again that Google has increasingly moved away from keyword-based search algorithms. Instead, algorithms have focused more on trying to produce results that adequately
Every SEO professional knows that a page with good headings is more likely to rank well on search engines. Headings help readers and Google, understand what a particular
Featured snippets have been a part of Google’s algorithm for over four years now, and the benefits of getting your content featured are widely known. Becoming the featured
