Internal linking has always been seen as one of the key steps to success in search engine optimization. To paraphrase Ray Liotta in Field of Dreams: if you
So, when Google released the May 2020 Core Update, a lot of websites in many different industries were impacted very negatively. Some saw a massive drop in rankings
A/B testing seems to be a buzzword in the marketing realm these days with top companies, such as Netflix, Microsoft and Amazon to name a few, using the
We’ve heard time and time again that Google has increasingly moved away from keyword-based search algorithms. Instead, algorithms have focused more on trying to produce results that adequately
Every SEO professional knows that a page with good headings is more likely to rank well on search engines. Headings help readers and Google, understand what a particular
Featured snippets have been a part of Google’s algorithm for over four years now, and the benefits of getting your content featured are widely known. Becoming the featured
