Blog
How to Improve Your Conversion Rate
| June 29, 2021
Seeing your website experience great gains in traffic can be very exciting. After all, it is validation that your SEO strategy is working. However, many webmasters are soon
Read MoreAuthor: Isabela Martins
SEO writing
How to Use Reddit to Improve Your SEO Performance
| April 15, 2021
Lots of SEO specialists and content marketers overlook Reddit when building their overall strategy. And, this is a mistake, even if it isn’t unsurprising. Reddit can seem to
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How to Research
How to Perform Mobile Keyword Research
| February 5, 2021
Here’s a question for you: do you ever perform mobile keyword research? It may seem like a stupid question to ask with Google’s mobile-first approach being widely spoken
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Blog
How to Optimize for Google Discover
| December 1, 2020
Even if you have never heard of Google Discover, chances are, you have probably used it before. Google Discover is a mobile experience feature available on the Google
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Content Optimisation
Content Black Hat SEO Explained – 5 Techniques to Avoid
| August 27, 2020
Anyone who works in SEO knows that it is an industry that keeps changing. There is a chance that what worked five years ago no longer works today.
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Internal Linking
Internal Linking: Is “Link Juice” Still Important?
| August 6, 2020
Internal linking has always been seen as one of the key steps to success in search engine optimization. To paraphrase Ray Liotta in Field of Dreams: if you
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Content Optimisation
6 Tips for Making SEO Content More Creative
| May 26, 2020
So, when Google released the May 2020 Core Update, a lot of websites in many different industries were impacted very negatively. Some saw a massive drop in rankings
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Content Optimisation
How to Use Big Data to Improve Your Rankings – SEO Tips
| March 13, 2020
Big data has been a big buzzword in the world of information technology. Yet, its impact on SEO has only begun to be a point of consideration in
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Content Optimisation
A/B Testing and SEO – How to Improve Your Conversion Rate
| March 4, 2020
A/B testing seems to be a buzzword in the marketing realm these days with top companies, such as Netflix, Microsoft and Amazon to name a few, using the
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Content Optimisation
How to Optimize Your SEO Content for Google’s Natural Language Processing API
| November 28, 2018
We’ve heard time and time again that Google has increasingly moved away from keyword-based search algorithms. Instead, algorithms have focused more on trying to produce results that adequately
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