Author: Lilian Postle

The AIDA model is one of the best ways you can use to rank better on Google. The AIDA model is a framework that gives you steps to

Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are two key tools contributing to a site’s online success. You can decide to use one without the other;

When you want to get more engagement from visitors to your site, you will consider using push notifications. It is the most popular method used by websites to

AI is gaining traction, and AI Content Creation SEO tools appear to be springing up all over the place. The trend of employing AI to write copy will

FAQ pages aren’t usually first on the list of pages to write for new sites. Content silos generally have a set order, starting with the homepage and then

With the help of tools such as Ahrefs we are able to create, promote, and deliver great content to our target audience. Ahrefs is responsible for helping copywriters

For those who are not yet familiar with this concept, you just need to know that Google Penguin is a filter that aims to penalize sites that do

Search volume is often a more prestigious metric in a world that values numbers more than keyword difficulty. Despite knowing how many times your keyword is entered as

You have probably come across indented results once or twice in the past few months. Google has pushed a full rollout of indented results after months of testing.

When it comes to Indexing, we all know that it is an SEO’s dream to rank on the first page of a search engine results page. Microsoft Bing