Blog

We’ve heard time and time again that Google has increasingly moved away from keyword-based search algorithms. Instead, algorithms have focused...

Gone are the days when you could merely optimise your page for a particular keyword, and you were guaranteed to...

The role of a copywriter is to write content that is relevant and valuable. It is, therefore, paramount that the...

What is TF-IDF? The acronym is used for the word ‘Term Frequency-Inverse Document Frequency’. This is a numerical statistic used...

Before we address how thin content is affect your SEO and Google rankings we need to define “thin” in terms...

In the land of search engine optimization, content is king. Be it website copy, guest posting or blog posts. Content...

The importance of blogs for SEO can’t be understated. In the race to get to the first page on Google,...

Everyday webmasters either create new sites or write new webpages and posts. However, for users to be able to search...

Cornerstone Content is a term you may have seen mentioned in SEO. However, many people don’t know what it is,...

Every SEO professional knows that a page with good headings is more likely to rank well on search engines. Headings...