Content Optimisation
Debunking SEO Myths
| November 20, 2020
There are a lot of misconceptions about SEO that trick copywriters into making mistakes when writing copy for the internet. These common myths about SEO have led to
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content
The use of punctuation in search engine optimization and writing
| November 10, 2020
Punctuation is very important for the flow of content. The reason is that SEO is about optimising for the users first and search engines second. Good content is
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Content Optimisation
What is a Jump to Link?
| November 3, 2020
Jump to Links are links to move from one place on a page to the other. This is incredibly helpful for users navigating large amounts of content. They
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Bounce Rate
Optimizing for Other Search Engines: Bing
| October 29, 2020
Whenever you think of SEO, your thoughts probably go straight to Google and optimizing for its many algorithms. While it holds the largest global market share (86,86%), Bing
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Call to action
Email Marketing to Drive Traffic to Your Websites
| October 28, 2020
When we think of ways to get more meaningful traffic, email marketing/opt-in email lists often get overlooked, if at all mentioned. As the search engines get better for
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Content Optimisation
How to Optimize 404 Pages for SEO
| October 22, 2020
Running into 404 pages is not a rare thing if you are a frequent web user. In fact, in one year alone, you can run into more than
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Content Optimisation
Funnel in SEO : from Awareness to conversion
| October 15, 2020
Talking about Funnel in SEO is not to be neglected. According to the marketing funnel, before someone is ready to buy, they have to evaluate their options. And
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content
Boilerplate Content in SEO
| September 22, 2020
Almost every website on the internet has boilerplate content. Whether it is in your content, navigation sidebar, or within the terms and conditions, we all have it. It’s
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content
How to Optimize for People Also Ask Results
| September 18, 2020
Have you ever searched for something on Google’s SERP and bumped into a section featuring related questions to your search intent? That section is referred to as the
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Bounce Rate
Understanding User Intent – How to Create a Website for Users
| September 7, 2020
Since 2017, webmasters, designers, and developers have been focusing on user intent, experience, and interfaces. These factors are what keep people on your site or buying your products.
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