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Short vs. Long-Form Content: Which One to Use and When
| July 6, 2021
Short and long-form, which one is the best to use, and when must you use it? This is a question that most writers ask themselves. When you are
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Top 5 SEO tools in 2021
| July 1, 2021
It can be hard to optimize a content or to do SEO optimisation as a whole. However, many experts in the field have worked roughly; to create the
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and Optimize for Questions
SEM vs SEO and SEA
| May 11, 2021
The digital marketing world is as difficult as it is exciting. Companies apply different digital marketing strategies to gain new clients and grow their presence online. Many of
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How to Edit Your Copy
| March 9, 2021
Editing is an important part of the writing process, and you must cross all your T’s and dot all your I’s during this stage. There are many reasons
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Using Synonyms to Improve Your Content
| January 19, 2021
We all know that in the SEO world, keyword stuffing is the original sin. Although this might be a sin that most of us accidentally commit while trying
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Structured Content Can Be a Problem
| December 3, 2020
The idea that good content is structured is not entirely true. Yes, your page’s data may be in a specific format, but that doesn’t mean it’s quality content.
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The use of punctuation in search engine optimization and writing
| November 10, 2020
Punctuation is very important for the flow of content. The reason is that SEO is about optimising for the users first and search engines second. Good content is
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Improving SEO Writing – Back to Basics
| November 5, 2020
Improving SEO Writing is an ongoing important part of any SEO strategy. Effective writing is an important skill that any webmaster should have. Mastering basic English writing skills
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Predictive SEO – Use SEO Predictive Tools to Rank
| October 20, 2020
Predictive SEO is about analyzing data to find topics that will potentially grow in popularity in the future. As an SEO practitioner, you can use the analysis to
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How to Deal with Underperforming Content
| October 6, 2020
Is there a place for underperforming content? Well, it depends on how valuable you consider the poor performing pages on your website to be. It’s not ideal to
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