With all the changes that search engines such as Google are bringing in every now and then it’s paramount that webmasters avoid most of these seo issues by running a comprehensive and through SEO audit every frequently. You need to make sure that you stay in touch with all the changes and optimise your webpages as much as you can until you get it right and start being placed in top positions in the SERPs. As a result, we have compiled this detailed guide about the most common mistakes that webmasters face on a daily basis and how they can attempt to fix them or do better so that their rankings aren’t affected.
A very common problem that most webmasters do is overcrowding the same topics, writing similar content that is targeting more of less the same keywords. This will in turn affect the ranking chances of the pages that are involved.
This is not a small matter that can be overlooked. The issue neds to be attended to and this can be done by using the keyword mapping tool from Rank Tracker.
Wrong Page Structuring for Its Target Topic
Okay, so regardless of the number of backlinks you have pointing to your site, even if they are more than your competition, you’ll realise that they will still be ranking higher and better than your website. With Google’s current efforts to fight the linking strategies, having just a huge catalogue of backlinks pointing to your site alone won’t make you rank. Now, ranking higher on the SERPs has been more about just doing the right optimisations and tasks. It factors in a lot of other things that include avoiding some of the punishable mistakes from Google. It isn’t just about the content and its optimisation, but also more about the acceptable form.
For instance, if you write an article about the best sneakers in the world, with round about 2 000 words but still you aren’t ranking – try to have a look at your top competition that’s doing way better than your webpage.
More so, let’s say you publish a well-written article that is quite informative and catchy on the best countries to live in -big piece of content with images and names of the countries to live in woven from the beginning to the end of the article. Then, happen to find that after doing all the right thing, writing so well, making your article appealing, Google only presents your information as an image, with little to no information at all. This will mean that the information being displayed by Google is the only information they find as relevant when it comes to that specific topic.
The best thing to do is to just edit your copy and make it try to have short and clear descriptions – and then watch your page rising through the ranks!
Complex SEO Issues: Incoherent Internal-Linking
We all know how important creating a functional navigation system is when it comes to websites. The user always needs to be able to go back to the homepage from any page they land on, understand which section of the site they’re on and ideally still manage to get to anywhere else on the site regardless of which page they’ll be on. All this being done just by following links.
However, proper in-links go way deeper than that. In reality, on our website we all the ‘necessary’, ‘core’ and the ‘target/money’ making pages (one’s that are actually bring in real money).
With that being said, we tend to only focus on such pages and end up neglecting the other pages. This then affects the internal linking structure for our sites that is supposed to connect all the pages together. All you have to do is to spread around the wealth of the links around your entire site. Find out ways for linking not only to your main or core pages but also from them to many other smaller or supplementary pages on tour website.
Incorrect Indexing of your Webpages
At the end of the day, our main aim is to have our pages/websites rank higher on SERPs. However, Google’s hands cannot rank what the bots cannot see. This means that the only best way for you to know weather you have any indexation issues is through Google Search Console. In most cases, the indexing errors that will be picked up will probably be internal issues. Maybe the page wasn’t permitted in your robots.txt file by your side developers, or many a NO INDEX tag was added to the page.
Fixing this may be quite simple, manually removing the NO INDEX tag on the specific pages would get them to be indexed, or just giving it a little bit of time for Google to crawl peacefully might also get those pages to show without a hitch!
If you find yourself in a situation where your whole site is crawlable and all the pages are indexed but the pages are still not being picked up on Google, its possible that you could have been hit with some manual action. To recover from this, always run a full in-depth audit using any of the top audit tools we’ve previously discussed. These will give you a proper layout of your site’s overall health, together with all the pages that are indexed and those that aren’t.