Introducing the Google Multisearch
Google is always trying to find ways to know what you are looking for easier. They have introduced multisearch, which allows you to search using images and text simultaneously. The multisearch work in Lens and your google app on your Android or iOS device. Google developed this tool to help you find what you can’t easily search for in a few words or even an image alone.
You can use this tool to find out more about something you are looking at but don’t have the words to describe it. While using multisearch in Lens, you can ask questions relating to what you see. Google used an advanced AI to make this multisearch feature work. Read on below and learn more about how the Google Multisearch tool.
How to Use the Multisearch
To be able to use this latest feature, you will need to have the latest version of the Google app. Once it is updated, you can follow the steps below to get started with multisearch.
- Open your Google app
- Tap the Google lens camera icon
- Then you can either upload an image already on your phone or take a picture
- Once done, swipe up and then tap on the “+ Add to your search” button to add text
As we have mentioned, you can ask questions to refine your search. You can search based on brand, color, or even a visual attribute.
Google has provided examples of how you can refine your search using the multisearch feature.
- Screenshot a stylish orange dress and add the query “green” to find it in another color
- Snap a photo of your dining set and add the query “coffee table” to find a matching table
- Take a picture of your rosemary plant and add the query “care instructions.”
This tool is not working with MUM (Multitasking Unified Model) yet, but they are exploring ways in which they can enhance it using MUM. MUM also uses AI to refine search results for users from searches that might seem complex. Another limitation is that the feature is only available for the US English market.
How Multisearch Affects SEO
Since this is a new way of searching for information, customers will have a different way to access content on websites. If your content can answer the queries in search will affect your conversion rate. When you are putting together your content strategy, you will also have to consider how it will appear, especially when you want it to be picked up in multisearch.