Site traffic tells us the number of users that visit our websites. SEO analytics tools make it easier for many to boost organic traffic, by telling us both the number of page views and the number of UNIQUE page views. The idea behind SEO is that the more site traffic we get, the more chances we have to convert users.
However, sometimes more traffic also comes with a lower conversion rate. The reason behind this might be that the traffic isn’t targeted.
6 Tips to Help Boost Organic Traffic in 2021
Here are some of the best tips that will help you boost organic traffic and clicks on your site:
1. Optimize Your Favicons
It’s important to know that Google does display favicons in mobile SERPs, and they can highly influence your CTR (click through rate), especially if they stand out.
Although having favicons seems like a minor change, it does make a difference, especially if you get right.
2. Breadcrumbs Optimisation
Like favicons, Google also tends to display breadcrumbs on both mobile and desktop search results.
As a result, it’s important to ensure your breadcrumbs are keyword rich so that they influence your CTR. Google also gets breadcrumbs from different places, which can be your schema markup, the actual breadcrumbs set on the page or your URL. You need to ensure that Google is showing the breadcrumbs you want to be displayed.
The best way to achieve this is by making sure you have set breadcrumbs with links on your site and are using schema markup.
3. Meta Descriptions
Optimising meta descriptions is old SEO, but a recent study conducted revealed that about 30% of websites do not use meta descriptions.
To a certain extent, it’s understandable because another study also showed that 70% of the time, the search engine rewrites the meta descriptions. In most cases, it’s because it won’t be using the keywords that the user would be searching for.
However, writing a well-crafted meta description from the onset can compel your targeted users to click on that page. This means you need to ensure you’re using keyword rich descriptions that people do actually search for. This will encourage those clicks we are after and also act as a marketing copy for your site.
4. Using Numbers in Title Tags
This should also apply to meta descriptions too. In a recent study, it was seen that adding dates to meta titles increased rankings for certain keywords. Dates that are usually prove to be winners are usually in the form of month + year: January 2021.
However, don’t overdo it. If it doesn’t make sense, then don’t include it, and don’t fake it as well. But, if you do add a number, chances are it will also increase your CTR for any query.
5. Boilerplate SEO
A boilerplate is a section of your meta title that’s constantly repeated. Sometimes when you add a boilerplate, it doesn’t always work in your favour. A study conducted in 2020 showed that a specific brand’s rankings and clicks actually improved when they removed it.
With boilerplate, it’s also important to ensure your titles are unique and they are providing a unique value. Experiment on your site and find out if removing your boilerplate will also increase your traffic & rankings.
6. Content Re-optimization
In 2021, you might also want to focus more on reworking your best content. As we all know, content goes stale over time. A blog you write today will bring in traffic now, but as time goes on, it gets forgotten.
Go back and look at your old top content over the past two years/couple of months and see how you can relaunch it by updating the content while keeping it on that same URL. There have been cases where some webmasters have done this and reported gains of 500% to 1000% by re-optimizing some of their top stale content.