When it comes to SEO content creation, many content creators grapple with a familiar problem, whether to write for search engines or the reader. This problem makes it difficult for a content writer to focus on either SEO or content writing. Because, for a long time, the misconception with webmasters is that compromising content for the sake of ranking is justified.
However, progress by search engines towards digitization has made it clear that, according to Google, Firefox, Bing, and all other digital services and products that usability is the ultimate goal.
Usability as a concept means convenience, quality, and capacity in which customers can navigate with ease.
As a content creator, you need to produce explicit quality content that can be picked up by search engines. And while most of us know what it’s like to be on page 51 of Google, we also know that nobody ever goes there.
We studied Ahrefslog and follow recommendations from head of content Joshua Hardwick. To bring you a five-step guide as to how they managed to make almost all their 2020 uploads rank. According to their analytics, one of their posts even ranked for 10 000 keywords. And according to Hardwick, the key to a ranking page is quality content.
What is SEO Content?
Content that is created to rank on search engines. Therefore, your objective as an SEO content writer is to use keywords like bait to bring users to your page. Except your bait will bring users to be informative and helpful material as opposed to well what actual bait does to those who fall for it.
Creating Quality SEO Content
Find the right topic
Your content must be actionable Know your potential customer’s search intent
Write a compelling introduction
Write the first draft and edit your draft
Send it out for feedback
Find the Right Headline
e.g., How to make banana bread
If you are working for a client, chances are you already know what you have to write about. However, choosing the right topic/headline (by using keywords) is what you need to do if you are creating SEO content.
A headline must be compelling yet not too complicated. It must be the first thing people would associate with the topic.
Write Actionable Content
e.g., Leave two bananas out to ripen as opposed to Banana bread is made with two ripe bananas. Users respond more to advise on what to do more than theorized information.
Most users go on search engines for information that is practical ad actionable. This means if you are writing SEO content, you cannot read like an academic thesis. Tell readers what to do or where to find things. Good content needs to leave a reader with a sense of how to apply information.
Know your Potential Customer’s Search Intent
If you are an SEO writer, you spend a lot of time researching the topic of discussion. From your research, you must find user intent and create content that aligns with what your readers want.
Knowing your user intent can be done through – content format, angle, and type. If your content does not cater to your reader’s user intent, the chances of ranking are almost non-existent.
Write a Compelling Introduction
Your introduction must describe the topic and the contents of your page. It must be inviting and give users a reason to want to carry on reading. A good introduction lays out a content structure and answers the headline.
You want to pull readers in, so don’t try to be too formal and rigid in your writing. Academic or formal writing is usually associated with academia, so unless you are writing about that, keep a casual tone. The most relatable type of writing is conversational. So speak as you write, the reader will feel included.
Write your First Draft and Edit your First Draft
Quality content needs to adhere to high standards. When it comes to writing, the only way to ensure you are doing it write is to go over your work more than once. Make sure you have no grammatical errors and that you have fact-checked your work.
Writing content is not time-consuming; most people type 40 words per minute. However, writing an informational piece is taxing, and editing should be meticulous. Therefore it could take a bit of time.
Send it out for Feedback
Finally, when you are done drafting your content, you need to get a second opinion on it. This is an essential step in quality control because we all get to a point where we cannot critique our work.
After taking your content through editing and feedback, you should be able to draw in any reader who is on a search engine looking for information you have in your content.
As for the problem, any excellent webmaster knows that you write first for the reader but use SEO to make search engines notice you.
Before you upload your edited content, make sure it is visually appealing. This is not a content requirement, but it does help in grabbing viewer attention because not many people want to read a brick of words.
Do this by adding images and icons or any aesthetic designs and structuring. Do not try too hard, and make sure you keep your page on the theme. For instance, use images and icons that relate to your topic.
Meeting Your Goals
SEO is a dynamic field that is continually evolving to fit the standards of the digital world. However, if you take a closer look at the progress, you can identify their primary objective, which is quality content. Search engines prioritize their visitors, and as a content creator, you must make sure you cater to the needs of readers.