On Page Optimization with Textmetrics

Textmetrics is a free tool that allows you to write, analyze, optimize, and track the progress of a page on Google. It combines the process of writing and optimizing content by giving you real-time feedback as you write your content on Microsoft Word.

To enable Textmetrics on Word, you must download the relevant plugin and add it as an extension using this link: https://www.textmetrics.com/textmetrics-for-word/. You may then take your already optimized content and upload that to WordPress. Once your content is live, Textmetrics goes as far as sending you weekly updates on the current rankings of your page via email, which you’ll provide when you create an official account.

While the focus of Textmetrics is to improve web content, developers of the tool suggest that you use it to write and optimize your core pages and your child pages only. The tool is not yet equipped to assess larger-scale content, such as homepages.


Textmetrics: What Does it Do?

Now, there are many other SEO tools that you can use to optimize your content. But the difference between Textmetrics and other tools is that you can use it while you create new content. It assists you in getting your pages to rank from the start, which begins during the content writing phase.

It also lets you create content for your specific target market and makes recommendations to achieve a better tone of voice and readability. Additionally, it makes suggestions on ways to make your text more SEO-friendly.

Most importantly, the tool makes suggestions on keywords to use in your content. The suggested keywords come from search volume per month and competitive usage, referring to how many of your competitors use the keyword you are intending for that page, as well as how difficult it is to rank for the intended keyword.

The suggestions offered will show directly alongside your Word document which makes it clearly visible and easy to follow.

With Textmetrics, you can optimize content from scratch while you write, but you also have the option of importing the content on your existing webpages. This function lets you optimize content that is already published on your site. You will see the current scores of your page, and receive suggestions on what to adjust to achieve a 100% score.

How to Setup with Textmetrics

  1. So, you start by creating a Textmetrics account using this link https://www.textmetrics.com/microsoft-word-addin/
  2. You’ll then download the plugin for Word using this link https://www.textmetrics.com/textmetrics-for-word/

To install the plugin, follow these steps:

  • First, you open Microsoft Word
  • Then, click on the “Insert” tab and select “add-ins” followed by “store”
  • Search for Textmetrics and follow the prompts to install

The On-Page Optimization Process

Once you’ve installed the plugin as an extension on Word, it’s all systems go. Whenever you open Word to start writing a page, you’ll simply need to click on the Textmetrics icon to activate it. You’ll see something similar to the image I’ve included below.

Textmetrics on Microsoft Word

However, before you actually start typing, first do keyword analysis. We’ve included instructions on how to use the Textmetrics keyword analysis and suggestion tool.

But just because this tool gives you possible keywords to use doesn’t mean you shouldn’t do your own research. Additional research will only give you more guidance on the best possible keyword usage.

Below we’ve detailed two important steps to take when doing keyword analysis. Be sure to implement all steps before you start writing your content. You want to get the basics down first before you get to the more in-depth parts of the optimization process.

Step 1

  • Make sure you select the country/language you want to optimize your content for. By selecting the right country, you simply ensure that you get the relevant country and Google domain.

Step 2

  • Enter your focus keyword or keyword phrase in the specified field. For the best collection of keyword results, enter up to three words.
  • When you want to use the keywords that you’ve inserted, you may go to the editor to start writing straight away.
  • But if you want to get other keyword suggestions, you can click on the “analyze and give suggestions” option. We recommended that you analyze and look for other suggested keywords first, this way you make sure you are using the best possible keyword.

Textmetrics Keyword Analysis

More on The Keyword Suggestion Tool

The keyword suggestion tool provides information about the search volume and competition rates of your focus keywords or phrase. These two flows of information help you chose the best possible keyword for your optimization process.

The search volume information that the tool provides lets you know how many Google searches are done on your focus keyword or phrase on a month-to-month basis. The higher the volume, the greater the number of visitors you could potentially receive if your page ranks well.

The competition data given lets you know how hard it will be to get good rankings. High competition means that there are a lot of websites targeting the same keyword or phrase that you are going after. It could also mean that the listed sites are strong and therefore is your biggest competitor. The overall score received is a combination of data from the volume and competition results.

There is also a keywords history feature that contains keywords you’ve previously analyzed as well as their respective scores. If you want to use a keyword from the keyword history, you simply click on the keyword.

Textmetrics is a well-rounded tool and there are many other features which you’ll discover when you play around a bit.

The After-Writing Process

Once you’ve written and optimized your content, Textmetrics will calculate your scores for the page. If you are satisfied with the copy, you may save it and send it off to get proofread or you can go ahead and upload the content on your website. What you do first all depends on the due process at your workplace.

Concluding Remarks

Remember, this is an extension for Microsoft Word and you have to enable it just like you would enable Grammarly to get suggestions. So, you don’t have to use it if you’ve already found an optimization process that works for you and your website. This is merely a substitute tool that’s available if think it might help.

Unfortunately, the free trial only lasts 7 days, and if you want to use it thereafter, you’ll have to upgrade. You also only get a limited number of credits, so use it wisely.