What is a Jump to Link?

Jump to Links are links to move from one place on a page to the other. This is incredibly helpful for users navigating large amounts of content. They are also known as anchor links or page jumps. Technically you will find Jump to Links on headings, tables of contents, and sometimes mid content.

According to many SEO experts, three fundamental factors that affect your ranking status with Google are;

  1. Links
  2. BackLinks
  3. Quality Content

Therefore successful linking is the backbone of search engine optimization. And what makes a useful link is the right keyword. In this presentation, we explore jump to links and why they are essential.

Jump to links are an effective strategy on existing pages with organic search traffic. This means they usually have tangible results on pages with visibility on google. Now, if your pages don’t have traffic as yet, it doesn’t mean you won’t need Jump to Links. It just means you should focus on other SEO fundamentals first.

Jump to Link Strategy

Difference Between Interlinks and Jump to Links

Many of us lump the term links into one meaning. There is a difference between backlinks, interlinking, and jump to links.

Interlinks: A link that moves you from one page to the other.

Jump to Links: A link that moves you from one point of a page to another part of the page.

Backlinks: A link from one page to another website.

What are the Benefits of Using Jump to Links?

  • The most apparent reason is mentioned above. Jump to Links are highly regarded by Google and other search engines. And if you are looking to rank and make page one using anchor link will help get you there.
  • The second benefit is creating a user-friendly page. Jump to links are the best tool for navigation purposes, especially amid large amounts of content.
  • Thirdly, you help Google crawl your site with ease. If you have a new website, Google is not spending enough time and resources in crawling it. This is because new sites are not worth that much resource to Google. There are over 400 new websites a day, and most of them don’t have longevity. If the search engine spent as much time on every silly little website, they would miss the changes and improvements on more significant sites with authority.
  • Lastly, Jump to Links reduce the bounce rate. If a user can easily be directed to what they want. Or to the answer of their search query without skimming through wads of content, then more users will stay on your page. People these days have short attention spans, and the faster they get what they want, the better for everyone.

How to Implement Jump to Links on WordPress

Now that we’ve gone over why we need Jump to Links. Let us do a step by step implementation process.  There are plugins that you can add to your website that could automate the process, however, jump to links are a simple process, and adding plugins could be an unnecessary use of code. Too much code on your page has the potential to slow your website down. As a result, we prefer the manual process as it is also simple and straightforward.

A typical example of the use of jump to links is the Google Related Section. Even though the Google page is not structured content but rather a list of relevant sources answering a search query.

Remember, the primary strategy to Jump to Links is keyword optimization. The better your keywords are, the more influential the links will be.

Step 1: Create an Anchor Link

You will select the text you want to turn into a Jump to Link. Preferably something that is a heading in the content for navigation purposes. Then you go to the insert link option and then add # then your slug.



Step 2: Add an ID to your Link Section

For this, you will need to go to the text section of your page. Remember, the ID code method is mainly for WordPress sites. If you have hardcoded sites, then it may give you problems in the future.

Now you must create the instruction/anchor link using a simple code.

Then you must find the section you want the link to redirect to, Find the HTLM tag you need to target – it should be a <H2> <H3> and so forth. But it could also be any other element or text.

Here you add the ID attribute to the HTML tag and then your anchor link with a prefix.

Save your changes immediately after this before moving to the visual part of your page.

In conclusion, site navigation and creating user-friendly content is every webmaster’s job. The Jump to Link accommodates the fast-paced mobile world. The structured content makes for excellent click-through content. Try making adding these to your pages and see the significant difference in organic traffic.

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