Webmasters have different options on how to publish their content on WordPress, either as a blog post or a page. This article will explore whether there are any differences between WordPress pages vs. posts when performing SEO.
Discover some of the dissimilarities between the functionality and the options available on WordPress sites. Also, our team unpacks how Google and other search engines interpret the information on both platforms.
WordPress Pages vs. Posts Differences Explained
While both options do not display any difference once they are published, WordPress site pages and blog posts serve two different functions on a website.
Blog Posts Are Published to Keep the Website Fresh
SERPs have a multitude of ranking factors that they pay attention to when they crawl a website. New entries facilitate the impression of an active site. On WordPress, posts are published as the newest content on the website, typically arranged and ordered by published date.
Pages can also be published frequently. However, they are reserved for more meaningful content that is central to the purpose of the website. Some of the main content that is published as a page include the homepage, About Us, and Contact Us pages.
Pages Feature Cornerstone Content
Publishing your written material as a page generally means that the content on the webpage is important. Web admins characterize information on a page as static information, while blog posts contain dynamic and everchanging information.
Static information is generally the cornerstone content of what the website is all about. For example, if you are running an online store, the pages that would fall under the category of cornerstone content would include groupings of clothing reserved for men, women, and kids.
Posts Use Categorise and Tags; Pages Don’t
It is common SEO practice to use WordPress taxonomies in order to outline the type of content that readers will find on the page. Generally, some of the categories and tags used for blog posts are designed to group related content together to make it easier to navigate.
Blog Posts are Dated, Pages Are Timeless
Since the publish date on blogs is used as a formatting signal on WordPress to create a chronological order, posts typically have a time span attached to them. This is different from pages designed to be timeless content, for readers to reference what the website is about.
Posts Feature Public Authors & Pages Do not
There is no author credit assigned for a page. However, posts have a public author section that includes a picture and a brief bio of the authors’ interests and field of expertise.
You can Enable Comments on Posts, while it is Not Possible for Pages
Blog posts allow web admins to foster a dialogue with their readers by enabling them to leave comments about what they read.
Because of the nature of the pages, you cannot leave a comment. You can only provide feedback about anything you read on any of the pages by using any of the methods provided on the Contact Us page to reach out.
How to Choose Between Pages vs. Posts in WordPress
The decision to publish your content as a page or blog needs to be supported by good SEO practices. Here are the top two practices
1. The Length of the Content
There is no set criterion for the length of blog posts or pages. The general practice is that blog posts have less content as opposed to the content covered on pages.
2. Purpose of the content published
If you have created content that is central to the theme and intent of the website, it is recommended to publish it as a page. If it is a tangentially related topic, you can publish it as a post.