Do WordPress Tags Affect SEO?

Tags are one of the pre-defined taxonomies in WordPress. They play a very important role WordPress Tagsin organizing a website’s posts properly. This may result in better rankings on Google, boosting relevant page views and offering great experience to your potential web visitors.

When tags are used the right way, they can help both search engine crawlers and your readers navigate to different pages or posts on your site quickly & easily. They don’t just manage the whole structure of the site, but they also enhance accessibility and usability – which is a very crucial aspect of a successful site.

This means that when using or creating tags, you can’t afford to make any silly mistakes because it will greatly affect the UX and ranking of your site. The URL structure is important and since tags and categories have grown to be an integral part of SEO, ensure that you create them with a structure in mind otherwise you could lose a lot of potential backlinks and maybe drop in ranking too.

How WordPress Tags Work

WordPress Tags are considered to be the same as an Index that is found behind a book and they explode the topic into a million different sections. When it comes to WordPress, tags are shown as a tag-cloud on the website’s sidebar. If the reader clicks on a specific tag, the reader will be redirected to a page with all the other posts tagged with that same keyword or name.

It’s essential to know that the bigger the text size of a tag, the larger the amount of posts using that same tag or keyword. The tag-cloud widget only displays the top forty-five tags that are added to the website’s published posts.

wordpress tags

Top 5 Tips on Using wordPress Tags

Our expert team of webmasters have compiled the top 6 tips to keep in mind when using wordpress to improve SEO and they are as follows:

  1. Do Keyword Research

To improve the ranking of your site, you need to ensure that you use keyword-rich tags. By this, we mean that you must do in-depth keyword research together with a competitor analysis. This will assist you in knowing the right keywords to use as tags on your website. However, it’s important to ensure that the keywords remain relevant to your posts because this may result in an increase in the readability and accessibility of your post.

  1. Make an Organised Structure Before You Publish

Before you publish your posts, make sure that you have created an organized structure of the website. This will eliminate any needs of redirections in the event that you need to alter some of the existing tags.

  1. Avoid the singular vs. plural confusion

You might find yourself confused on whether you must use a plural or singular form of tags. Webmasters will most likely face this when they have two tags that use the same name, one being singular and the other plural. For instance, shoe or shoes, casino or casinos, car or cars, etc.

However, please don’t get confused because one isn’t required to use them both at the same time. Considering what you deem necessary or your needs for your website, you may use either the plural or singular form of tags.

  1. Avoid Duplication

Since tags and categories are both used to assist users in finding the exact content they are looking for quickly and easily, you mustn’t use a tag and category with the same keyword or name. For instance, if you have a category named ‘Latest Sneakers’, you mustn’t create a tag using the same name. This might result in search engines being confused as to what page they should then display in the results.

  1. Don’t Overlook the Importance of WordPress Tags

Search engines can penalize sites that have inappropriate tags and categories. This might result in a wave of stress, panic, and confusion among webmasters. So, to avoid one’s possibility of being penalized by search engines, they end up not using tags at all across their entire site.

This is not regarded as good practice in web optimization. If there’s no use of tags (and categories) on your website, users will have a hard time to navigate across your site. This also affects the performance.


Using WordPress tags is determined by the keywords you want your website to rank for and also the content available on your website. If you’re going to get higher SERPs, we advise you to make good use of the WordPress tags, together with well-written content that is SEO friendly. So, try to keep these top 5 tips we mentioned above as you create legitimate tags for your site while capitalizing on their SEO benefits for your website.

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