{"id":1052,"date":"2020-02-11T10:00:04","date_gmt":"2020-02-11T10:00:04","guid":{"rendered":"https:\/\/www.rankmovers.com\/?p=1052"},"modified":"2024-02-23T09:28:37","modified_gmt":"2024-02-23T09:28:37","slug":"what-you-need-to-know-about-on-site-seo","status":"publish","type":"post","link":"https:\/\/www.rankmovers.com\/what-you-need-to-know-about-on-site-seo\/","title":{"rendered":"What You Need to Know About On-Site SEO"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1053 alignright\" title=\"on-site-seo-explained\" src=\"https:\/\/www.rankmovers.com\/wp-content\/uploads\/2020\/03\/on-site-seo-defined.png\" alt=\"on-site seo explained \" width=\"150\" height=\"124\" \/>As an SEO copywriter or anyone who wants to start a website, there are important factors to think of. We first need to take note of on-site SEO before we explore off-page SEO (link building etc.)\u00a0 The reality is that having off-page SEO won\u2019t be of any good if you don\u2019t follow the fundamentals of on-site SEO.<\/p>\n<p>On-site SEO must be a priority for every expert in the field. We define what <a href=\"https:\/\/www.rankmovers.com\/how-to-create-an-seo-writing-template\/\">on-site SEO<\/a> entails for old writers to polish their methods and new ones to join in the conversation.<\/p>\n<h2>What is On-Site SEO?<\/h2>\n<p>On-Site SEO is also referred to as On-Page SEO means optimizing web pages to improve the sites ranking on search engines and get organic traffic.<\/p>\n<p>Page optimization takes different elements of a page into account, this includes:<\/p>\n<ul>\n<li>Research<\/li>\n<li>Headings<\/li>\n<li>Quality Content<\/li>\n<li>Mata Title, Meta Description, and Pictures<\/li>\n<li>User Engagement<\/li>\n<\/ul>\n<p>When all of these aspects have been applied onto a webpage, we hope it helps the page become more visible when users search for it. At the end of the day, the page must translate into being trusted, be of a high standard and written by an expert.<\/p>\n<h2>Top 5 On-Site SEO Factors<\/h2>\n<h3>1.\u00a0\u00a0\u00a0\u00a0\u00a0 Research<\/h3>\n<p>Research your topic on Google thoroughly and pay attention to what people are searching for.<\/p>\n<p>Use different SEO tools like Semrush, Keyword planner and others to get relevant keywords.<\/p>\n<p>Analyze the content from ranking pages and pay attention to their target keyword.<\/p>\n<p>Ensure that you answer questions that users might have about the topic.<\/p>\n<h3>2.\u00a0\u00a0\u00a0\u00a0\u00a0 Headings<\/h3>\n<p>Within your content, there will be headings and subheadings.\u00a0 Headings give you more information about your content and related keywords should be inserted. On the other hand, headings can affect your ranking indirectly in the following ways:<\/p>\n<ul>\n<li>Your content will be easier and visitors will enjoy reading it.<\/li>\n<li>It will provide a keyword-rich context about your content for the search engines.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>3.\u00a0\u00a0\u00a0\u00a0\u00a0 Quality Content<\/h3>\n<p>Before rushing to write new content you have to do a content audit, which means regularly checking your existing content to evaluate its relevance. Long-form content is preferred because it addresses as many user concerns as possible. Most search engines prefer this type of content.<\/p>\n<p>Insert links within the content and call to actions on the page.<\/p>\n<p>You need to remember that Google has a process on how to access websites and pages. It always looks for high-quality content. Therefore, you need to make sure that you write something worthwhile\/relevant and substantial.<\/p>\n<p>Keyword placement is important.<\/p>\n<p>Google raters use authoritativeness, trustworthiness, and expertise to access your pages and website.<\/p>\n<p>Make sure that keyword cannibalization doesn\u2019t exist within your content. It\u2019s not ideal to target the same keyword across different pages.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1055 aligncenter\" title=\"on-site-seo-tips\" src=\"https:\/\/www.rankmovers.com\/wp-content\/uploads\/2020\/03\/on-site-seo.png\" alt=\"on-site-seo-tips \" width=\"500\" height=\"400\" \/><\/p>\n<h3>4.\u00a0\u00a0\u00a0\u00a0\u00a0 Title, Meta Description, Pictures and URLs<\/h3>\n<p>The title provides you a bit of information about the page and should have the keyword.<\/p>\n<p>Meta Description gives you a description of what the page is about and the keyword needs to be inserted.<\/p>\n<p>Images (title, alt tags) need to be optimized properly to load faster and is a great opportunity to use your keywords.<\/p>\n<p>Make sure that you have clean URL structures. Crawl your website and attend to any errors that occur. Content must no link to redirected pages or broken.<\/p>\n<h3>5.\u00a0\u00a0\u00a0\u00a0\u00a0 User Engagement<\/h3>\n<p>We all want users to stay continued coming to our sites but that\u2019s a challenge on its own. However, we can increase our user engagement by optimizing content, checking page speed, providing a friendly user experience and more. Ask yourself questions like, how can your content be more engaging?<\/p>\n<h2>On-Site SEO Matters<\/h2>\n<ul>\n<li>On-Site SEO is important because it allows search engines to understand your content and website. It will then decide whether it\u2019s relevant or not to a specific search.<\/li>\n<li>An SEO copywriter should apply the right principles when optimizing a page and our top 5 factors are the basis of optimizing any page.<\/li>\n<\/ul>\n<h2>Latest SEO Rank Movers Posts<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.rankmovers.com\/important-seo-meta-tags\/\">Meta Tags for SEO: Why HTML Metadata is Important<\/a><\/li>\n<li><a href=\"https:\/\/www.rankmovers.com\/how-to-create-an-seo-writing-template\/\">7 Best Tips for Creating an SEO Writing Template<\/a><\/li>\n<li><a href=\"https:\/\/www.rankmovers.com\/how-to-improve-website-conversion-rates\/\">A Beginner\u2019s Guide to Website Conversion Rates<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>As an SEO copywriter or anyone who wants to start a website, there are important factors to think of. We first need to take note of on-site SEO before we explore off-page SEO (link building etc.)\u00a0 The reality is that having off-page SEO won\u2019t be of any good if you don\u2019t follow the fundamentals of [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":1055,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89,55],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>On-Site SEO Defined \u2013 What You Need to Know About On-Page SEO<\/title>\n<meta name=\"description\" content=\"Get to know the top 5 On-Site SEO factors that you always need handy when writing any page. Everything you have to understand about On-Site SEO is here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rankmovers.com\/what-you-need-to-know-about-on-site-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On-Site SEO Defined \u2013 What You Need to Know About On-Page SEO\" \/>\n<meta property=\"og:description\" content=\"Get to know the top 5 On-Site SEO factors that you always need handy when writing any page. Everything you have to understand about On-Site SEO is here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rankmovers.com\/what-you-need-to-know-about-on-site-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Rank Movers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/seorankmovers\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-11T10:00:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-23T09:28:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rankmovers.com\/wp-content\/uploads\/2020\/03\/on-site-seo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lilian Postle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rankmoversseo\" \/>\n<meta name=\"twitter:site\" content=\"@rankmoversseo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lilian Postle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.rankmovers.com\/what-you-need-to-know-about-on-site-seo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankmovers.com\/what-you-need-to-know-about-on-site-seo\/\"},\"author\":{\"name\":\"Lilian Postle\",\"@id\":\"https:\/\/www.rankmovers.com\/#\/schema\/person\/ac7a27965de5fd9387ac276b8c7452f6\"},\"headline\":\"What You Need to Know About On-Site SEO\",\"datePublished\":\"2020-02-11T10:00:04+00:00\",\"dateModified\":\"2024-02-23T09:28:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.rankmovers.com\/what-you-need-to-know-about-on-site-seo\/\"},\"wordCount\":684,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.rankmovers.com\/#organization\"},\"articleSection\":[\"Blog\",\"Content Optimisation\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.rankmovers.com\/what-you-need-to-know-about-on-site-seo\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rankmovers.com\/what-you-need-to-know-about-on-site-seo\/\",\"url\":\"https:\/\/www.rankmovers.com\/what-you-need-to-know-about-on-site-seo\/\",\"name\":\"On-Site SEO Defined \u2013 What You Need to Know About On-Page SEO\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankmovers.com\/#website\"},\"datePublished\":\"2020-02-11T10:00:04+00:00\",\"dateModified\":\"2024-02-23T09:28:37+00:00\",\"description\":\"Get to know the top 5 On-Site SEO factors that you always need handy when writing any page. 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