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<\/p>\nEver wondered whether bolding text on your copy had any direct impact on the overall ranking of your page. We are here to dispel any myths that may be associated with using HTML bold and italics tags to highlight certain parts of your content. This SEO technique has been used for decades to fool the bots on what keywords are relevant in the text. That was then, and this is now.<\/p>\n
Google bots and algorithms treat bolding and italics just as the rest of the copy on your page. While there aren\u2019t any reports suggesting that you will rank better if you use bold or italics on your keywords, the use of bold text flushes out the keyword faster than a sentence can describe.<\/p>\n
Google spiders and bots crawl your entire page with little to no regard for bold text because webmasters sought to trick them into ranking a page that uses bold and italics on keywords. Thus, whether or not you use bold and italics it is inconsequential to google. But, does that mean you shouldn\u2019t use it at all.<\/p>\n
By default, users usually scan the content without reading for understanding upon landing on a new website. If they come across bolded text, they are able to ascertain what the entire page is all about. This is called \u2018soft\u2019 SEO strategy, in which the use of the strategy has no direct link to how search engines like Google & Bing rank a particular page. The general rule of thumb is that you shouldn\u2019t bold everything, but only what is important.<\/p>\n
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