{"id":1339,"date":"2020-05-21T10:46:51","date_gmt":"2020-05-21T10:46:51","guid":{"rendered":"https:\/\/www.rankmovers.com\/?p=1339"},"modified":"2024-02-23T09:26:56","modified_gmt":"2024-02-23T09:26:56","slug":"importance-of-call-to-action","status":"publish","type":"post","link":"https:\/\/www.rankmovers.com\/importance-of-call-to-action\/","title":{"rendered":"What Is A Call To Action?"},"content":{"rendered":"
A call to action (CTA) is a quick, short message on any site to bring a user to take specific actions. It motivates your audience to take real steps toward becoming a player or client. A call to action is typically written as an action or command phrase, such as \u2018Play Now\u2019 or \u2018Shop Now\u2019. It is generally seen in a form of a hyperlink or button. Unfortunately, a large number of businesses don\u2019t use or recognize the importance of this strategy.<\/p>\n
A call to action acts as a spell in the mind of your reader. It consciously and unconsciously\u00a0tells the user what to do next such as \u201cclick here\u201d.\u00a0<\/strong>Sometimes they don\u2019t think about doing anything when visiting your site, but will if you use the right CTA.<\/p>\n A great call to action can improve click-through rate when it clearly communicates what the reader can expect when he\/she clicks a button or link.<\/p>\n