{"id":1346,"date":"2020-05-26T10:03:44","date_gmt":"2020-05-26T10:03:44","guid":{"rendered":"https:\/\/www.rankmovers.com\/?p=1346"},"modified":"2024-02-23T09:26:56","modified_gmt":"2024-02-23T09:26:56","slug":"6-tips-for-making-seo-content-more-creative","status":"publish","type":"post","link":"https:\/\/www.rankmovers.com\/6-tips-for-making-seo-content-more-creative\/","title":{"rendered":"6 Tips for Making SEO Content More Creative"},"content":{"rendered":"

So, when Google released the May 2020 Core Update, a lot of websites in many different industries were impacted very negatively. Some saw a massive drop in rankings on many of their best-performing pages.<\/p>\n

Unfortunately, one of my sites was one such victim of this trend, seeing significant drops in rankings and traffic over the last few weeks. The site has made a bit of a recovery, but it is impossible to say whether it is due to the algorithm changes settling down a bit or due to the changes I have made.<\/p>\n

What Can I Do to Fix the Downward Trend?<\/h2>\n

Often, when Google releases any sort of algorithm update, you see winners and losers. Some sites go up in rankings, and others drop dramatically. Obviously, if your site has been impacted negatively, you want to know how to fix it.<\/p>\n

\"creative<\/p>\n

Google is notorious for remaining mum on what changes they make in updates, rather giving a high-level overview of what the change is meant to do. Literally, some of the feedback Google has given regarding how to fix content that has dropped after the May 2020 core update can be surmised as \u201cget good\u201d.<\/p>\n

To break it down a little bit further, the company consistently suggests that the reason for content drops is more often than not thin content. We have previously covered thin content<\/a>, but a quick refresher regarding a definition is content that has no value.<\/p>\n

Thin content appears to be similar to automatically generated content (written by a machine), affiliate marketing (content written to feature a product), or scraped content (copy stolen from another site).<\/p>\n

How Creativity Fits in The Picture<\/h2>\n

We\u2019ve heard it time and again in many different ways, but the famous Bill Gates statement \u201cContent is King\u201d continues to ring true. If you write good content, Google\u2019s algorithm should love you. But then this begs the question: what is good content?<\/p>\n

\"tips<\/p>\n

Well, most online SEO guides, such as Neil Patel and Moz, all make a point of stating that your content should be written for humans first, and then Google\u2019s algorithm. This is not to say that keywords aren\u2019t important, but that originality and authenticity<\/a> are important too.<\/p>\n

So, attempting to make a copy of a page on another website that doesn\u2019t get picked up as plagiarism could still be viewed as duplicate content if it doesn\u2019t really have its own voice. And, this is where creativity comes in.<\/p>\n

There are always going to be people writing about the same topic you are covering, but it is how you approach it that makes it unique. While it is vital to get your keywords down, there are several ways in which to relay information.<\/p>\n

6 Tips for Being More Creative With Your Content<\/h2>\n

So, SEO writing has a bad reputation for killing creativity. You are supposedly just inserting keywords in content that you \u201cscrapped\u201d from the site that was ranked first in the hopes that your content will fly up to the top and do the same thing.<\/p>\n

\"tips<\/p>\n

Very often, however, it is the content that has been written in a way that differentiates itself from the rest of the information available that seems to return better results.<\/p>\n

If you are struggling with ways in which you can make your content seem more genuine and less like an advertisement, here are some tips to help you be more creative and authentic with your work:<\/p>\n

1.\u00a0\u00a0\u00a0\u00a0\u00a0 Choose the Right Keywords<\/h3>\n

As stated above, keywords are essential. But to obtain the right keywords<\/a>, you need to make sure that you understand the scope of your content and what sort of keywords you are going to need to go after.<\/p>\n

We all use tools to get keywords, whether it be Google Keyword Planner or a third-party tool. When you type in a root word, you are sure to get a large number of words, of which only some will be related to the aim of your page.<\/p>\n

It is crucial to siphon your keyword list so that you don\u2019t confuse the bot about the purposes of your page. This is particularly important in cases where a word has several popular uses.<\/p>\n

\"creative<\/p>\n

For example, if you are writing a blog about the NBA All-Star game, you are not going to include the keywords used to search for All-Stars shoes or Smashmouth\u2019s song, All Star.<\/em>\u00a0This is because you risk confusing the meaning of the content by doing so.<\/p>\n

Also, you should be looking for keywords that may not use the focus keyword but relate to the overall topic of the blog. Going back to the NBA All-Stars example, it may be prudent to mention terms like LeBron James or Stephen Curry to get better results. This is because they are inherently related concepts.<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0\u00a0 Try to Make a Human Connection to the Reader<\/h3>\n

The lack of human connection within writing can be quite detrimental to conversions, whether it is getting people just to click on your site or sign up for a subscription. Even the most mundane topic can be altered to include some sort of human connection.<\/p>\n

Ways in which to do this include:<\/p>\n