{"id":1467,"date":"2020-07-14T00:00:41","date_gmt":"2020-07-14T00:00:41","guid":{"rendered":"https:\/\/www.rankmovers.com\/?p=1467"},"modified":"2024-02-23T09:26:54","modified_gmt":"2024-02-23T09:26:54","slug":"how-to-get-a-knowledge-graph-panel","status":"publish","type":"post","link":"https:\/\/www.rankmovers.com\/how-to-get-a-knowledge-graph-panel\/","title":{"rendered":"Optimizing for Google Knowledge Graph \u2013 7 Steps to Getting Rich Results"},"content":{"rendered":"
Most webmasters are probably familiar with \u201crich results\u201d and how they drive traffic through snippets, but the Knowledge Graph panel takes these results to a new level. This panel, compiled by algorithms and freely shared knowledge, is one of the best snippets you can get.<\/p>\n
However, you\u2019ll need to meet a lot of requirements to be considered by the search engine as an authority, including improving your content and linking. Also, you\u2019ll need to match up natural language with user intent, which we\u2019ll get into later.<\/p>\n
But first, let\u2019s get into some data about Google\u2019s most relevant search results. Since over one billion devices now have Google Assistant installed, understanding user intent through the knowledge graph is vital to SEO and search engines. Moreover, 70% of all searches are expressed in natural language, so semantic ties are needed.<\/p>\n
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According to Google<\/a>, Knowledge Graph is an intelligent model meant to transition it from an information engine to a knowledge-based one.<\/p>\n So, it uses the Knowledge Graph to understand semantic searches and their relationships to display \u201cthe most relevant information\u201d in the Knowledge Panel.<\/p>\n To do this, they\u2019ve introduced the graph to combine all of the facts, searches, and keywords to make things easier. By using latent semantic indexing (LSI) to understand what people are actually searching for, it displays content in the panel.<\/p>\n You\u2019ve probably seen these panels for years on the right-hand side of the results page linked to Wikipedia or a company\u2019s own website.<\/p>\n When it was introduced in 2012, the graph was static, but now you can book movie tickets, watch YouTube Videos, review a local business, and play Spotify.<\/p>\n And Google is now going to use the graph for image searches to add more facts to them. However, you can\u2019t just get a panel, you have to get a knowledge card from Google that they only hand out to \u201ctrustworthy\u201d sources of information.<\/p>\n When you have a card, you can suggest changes and add more to your results, providing that Google approves it. Some typical panels include:<\/p>\n <\/p>\n According to experts, you need to do a few things to be considered an authority, and for a Google Knowledge Panel. These steps are the jumping-off point that they all agree on, so take a look and start planning your strategy.<\/p>\n Since Schema is a huge part of Google search results these days, you need to ensure that you\u2019re using it effectively for a brand. You can find the relevant markup and fill in the information, then check it<\/a> on the\u00a0Rich results<\/a>\u00a0tool.<\/p>\n According to Google\u2019s API page, there are a few Schema Markups that you can use to benefit your results.<\/p>\n By now, you should have noticed that almost every Knowledge Graph Panel features data from Wikipedia. This is because Google regularly relies on the site for official website addresses. So, if you want a panel, you should consider creating one or getting a Wikipedia editor to make one for you.<\/p>\n Also, Google gets some information from Wikidata, a free and open knowledge base that contributes to Wikipedia, Wikivoyage, Wiktionary, Wikisource, and a lot of similar sites. So, you\u2019ll need to link your Wikidata to your Wikipedia entry to cover all bases.<\/p>\n If you\u2019re running a local business, you\u2019ll need to set up a Google My Business page with these details:<\/p>\n After that, ensure that you answer questions, respond to reviews, encourage reviews, and get local citations.<\/p>\n When Google can\u2019t find your website (or you don\u2019t have one), social media can fill the gap.<\/p>\n Sometimes, the search engine will feature your profiles in a panel if they\u2019re correctly verified and identified.<\/p>\n In fact, Google can recognize you as an official representative through your profiles like a YouTube channel, Twitter profile, and so on.<\/p>\nWhat\u2019s it used for?<\/h2>\n
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How do you get a Google Knowledge Panel?<\/h2>\n
1. Use Schema Markup on Your Pages<\/h3>\n
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2. Get Listed at Wikipedia and Wikidata.org<\/h3>\n
3. Optimize Google Maps & Your Google+ Business Page<\/h3>\n
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4. Link and Verify Your Social Media Accounts<\/h3>\n
5. Content and Formats<\/h3>\n