{"id":1467,"date":"2020-07-14T00:00:41","date_gmt":"2020-07-14T00:00:41","guid":{"rendered":"https:\/\/www.rankmovers.com\/?p=1467"},"modified":"2024-02-23T09:26:54","modified_gmt":"2024-02-23T09:26:54","slug":"how-to-get-a-knowledge-graph-panel","status":"publish","type":"post","link":"https:\/\/www.rankmovers.com\/how-to-get-a-knowledge-graph-panel\/","title":{"rendered":"Optimizing for Google Knowledge Graph \u2013 7 Steps to Getting Rich Results"},"content":{"rendered":"

Most webmasters are probably familiar with \u201crich results\u201d and how they drive traffic through snippets, but the Knowledge Graph panel takes these results to a new level. This panel, compiled by algorithms and freely shared knowledge, is one of the best snippets you can get.<\/p>\n

However, you\u2019ll need to meet a lot of requirements to be considered by the search engine as an authority, including improving your content and linking. Also, you\u2019ll need to match up natural language with user intent, which we\u2019ll get into later.<\/p>\n

But first, let\u2019s get into some data about Google\u2019s most relevant search results. Since over one billion devices now have Google Assistant installed, understanding user intent through the knowledge graph is vital to SEO and search engines. Moreover, 70% of all searches are expressed in natural language, so semantic ties are needed.<\/p>\n

\"Knowledge<\/p>\n

What is Google Knowledge Graph?<\/h2>\n

According to Google<\/a>, Knowledge Graph is an intelligent model meant to transition it from an information engine to a knowledge-based one.<\/p>\n

So, it uses the Knowledge Graph to understand semantic searches and their relationships to display \u201cthe most relevant information\u201d in the Knowledge Panel.<\/p>\n

To do this, they\u2019ve introduced the graph to combine all of the facts, searches, and keywords to make things easier. By using latent semantic indexing (LSI) to understand what people are actually searching for, it displays content in the panel.<\/p>\n

You\u2019ve probably seen these panels for years on the right-hand side of the results page linked to Wikipedia or a company\u2019s own website.<\/p>\n

What\u2019s it used for?<\/h2>\n

When it was introduced in 2012, the graph was static, but now you can book movie tickets, watch YouTube Videos, review a local business, and play Spotify.<\/p>\n

And Google is now going to use the graph for image searches to add more facts to them. However, you can\u2019t just get a panel, you have to get a knowledge card from Google that they only hand out to \u201ctrustworthy\u201d sources of information.<\/p>\n

When you have a card, you can suggest changes and add more to your results, providing that Google approves it. Some typical panels include:<\/p>\n