Internal linking has always been seen as one of the key steps to success in search engine optimization. To paraphrase Ray Liotta in Field of Dreams: if you build your links, you will rank.<\/p>\n
As such, it is understandable that linking strategy is often an important focus for many search engine optimizers. If you search online, you will probably find hundreds of guides touting the best internal and external link strategy for success<\/a>. They all follow more or less the same idea, but we\u2019ll get to that in a bit.<\/p>\n A recent tweet made by Google Webmaster Trends Analyst John Mueller has had many webmasters questioning what they know about link building and how effective touted strategies really are for making pages rank.<\/p>\n On 29 July, a Twitter user asked Mueller a question regarding passing link juice from a site\u2019s homepage to other pages and how the placement of links affected this.<\/p>\n Mueller, in response, stated: \u201cI’d forget everything you read about “link juice.” It’s very likely all obsolete, wrong, and\/or misleading. Instead, build a website that works well for your users.\u201d<\/p>\n I'd forget everything you read about "link juice." It's very likely all obsolete, wrong, and\/or misleading. Instead, build a website that works well for your users.<\/p>\n — \ud83c\udf4c John \ud83c\udf4c (@JohnMu) July 29, 2020<\/a><\/p><\/blockquote>\n\n