{"id":1571,"date":"2020-08-27T10:29:04","date_gmt":"2020-08-27T10:29:04","guid":{"rendered":"https:\/\/www.rankmovers.com\/?p=1571"},"modified":"2024-02-23T09:26:53","modified_gmt":"2024-02-23T09:26:53","slug":"content-black-hat-seo-explained-5-techniques-to-avoid","status":"publish","type":"post","link":"https:\/\/www.rankmovers.com\/content-black-hat-seo-explained-5-techniques-to-avoid\/","title":{"rendered":"Content Black Hat SEO Explained \u2013 5 Techniques to Avoid"},"content":{"rendered":"
Anyone who works in SEO knows that it is an industry that keeps changing. There is a chance that what worked five years ago no longer works today. At worst, it may even be considered bad practice.<\/p>\n
While it may seem tough to keep up with all the changes, there are a couple of golden rules that never seem to change in SEO. And that is to prioritize white hat SEO techniques and avoid black hat SEO techniques.<\/p>\n
Although we will get into this more down below, white hat SEO can be surmised as Google\u2019s approved techniques. However, black hat SEO can be surmised as bad practices meant to cheat the system.<\/p>\n
If you have ever tried using black hat SEO techniques, you would have noted that they do work. But, only momentarily. You got in and got out quickly, with a handful of conversions. Overall, this just isn\u2019t a good business practice if you\u2019re looking for consistent conversions.<\/p>\n
The true key to sustainable growth is using white hat SEO. While it may take longer to rank with these methods, the idea is that Google will eventually filter through the filth and find your beautiful website.<\/p>\n
So, what are white hat and black hat SEO techniques?<\/p>\n
Well, let\u2019s have a look at both concepts and a handful of popular black hat techniques many webmasters are guilty of using.<\/p>\n
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As mentioned above, white hat SEO refers to techniques that aim to improve your site\u2019s rankings without impacting the site\u2019s overall aim or integrity. So, the site remains authentic but uses SEO to improve its search rankings.<\/p>\n
White hat SEO is generally considered to be Google\u2019s suggested techniques, which can be surmised as follows:<\/p>\n
While some may believe that these guidelines are a little broad, the clear thread surrounding this advice is that you should create content you as a person would want to consume. In addition, you should care about your content.<\/p>\n
Black hat SEO refers to a set of techniques webmasters use to trick search engines into ranking their content. While this content is great for quick returns, it is not good for longevity.<\/p>\n
With regards to fallout when using these techniques, the best-case scenario is that your site simply stops ranking. However, worst-case scenario is that your site gets a penalty or a specific page that gets caught is deindexed.<\/p>\n
Black hat SEO techniques include:<\/p>\n
While there are quick gains with black hat SEO, the cons far outweigh the pros. You could permanently damage your site\u2019s reputation should Google decide to take action.<\/p>\n
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Sometimes, the lines between black hat SEO and white hat SEO get a bit blurred. What was once a white hat practice is bastardized and turned into a black hat practice. Here are some areas where a lot of webmasters tend to go wrong from a content perspective:<\/p>\n
Nowadays, there are hundreds of different avenues through which to get a list of keywords people use to search for particular topics. SEMrush, Ahrefs, and Google Keyword Planner are only a handful of databases that provide such services.<\/p>\n
However, while these tools give us an indicator of what the potential search volume of a keyword may be, it is important to note a few things about this data.<\/p>\n
Ignoring user intent goes hand in hand with bad keyword research. Just because a keyword has a high search volume or is somewhat related to the topic you want to write about doesn\u2019t mean that you should use it.<\/p>\n