{"id":1659,"date":"2020-10-15T10:31:19","date_gmt":"2020-10-15T10:31:19","guid":{"rendered":"https:\/\/www.rankmovers.com\/?p=1659"},"modified":"2024-02-23T09:26:51","modified_gmt":"2024-02-23T09:26:51","slug":"funnel-in-seo","status":"publish","type":"post","link":"https:\/\/www.rankmovers.com\/funnel-in-seo\/","title":{"rendered":"Funnel in SEO : from Awareness to conversion"},"content":{"rendered":"<p>Talking about Funnel in SEO is not to be neglected. According to the marketing funnel, before someone is ready to buy, they have to evaluate their options. And before they evaluate their options, they have to become aware of their need and the products or services that could fill it.<\/p>\n<p>It is called a <em>funnel <\/em>because to get to the bottom, you have to start at the top and make your way down. Success at one step is dependent on the previous steps. As you have noticed, we talk about funnel in SEO as well. Not be confused with funnels provided by the free Google Analytics software, but is somewhat similar.<\/p>\n<h2>Seo and the funnel<\/h2>\n<p>The role of SEO is, in short, to bring or increase traffic by putting action in place to improve visibility. In the meantime, it is important to realise that not all keywords or content published have the same effect. \u00a0Some visitors are searching with the intention to purchase, others are looking for more information for general knowledge. Others are ready to convert, while others need more encouragement.<\/p>\n<p>This is the reason why you may notice a lot of movement on your site but few registrations. There is then a need to understand the funnel in an SEO approach.<\/p>\n<h2>The importance of the funnel in SEO<\/h2>\n<p>A funnel is used to track the steps that lead up to a <a href=\"https:\/\/www.rankmovers.com\/how-a-b-testing-works\/\">conversion<\/a> (intended action). Using a funnel report helps you see where people are dropping off on the path to conversion.<\/p>\n<p>For example, E-commerce companies want people to buy products on their site. Their funnel may involve these few steps:<\/p>\n<ul>\n<li>Visited site<\/li>\n<li>Viewed product<\/li>\n<li>Placed product in cart<\/li>\n<li>Purchased<\/li>\n<\/ul>\n<h2>The funnel steps<\/h2>\n<p>The funnel reveals the customer\u2019s journey which involves: Awareness, Evaluation and Conversion. Funnel steps can differ from one industry to another.<\/p>\n<p>Most users will visit your site at <em>the <strong>awareness stage<\/strong><\/em>. Then you will notice a decrease in the number as they proceed to the intended action (conversion stage).<\/p>\n<p>Reconsidering how you use SEO to manage your site at each stage of the funnel may help move those visitors from the awareness stage to taking action.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1661 size-full\" title=\"Funnel in seo\" src=\"https:\/\/www.rankmovers.com\/wp-content\/uploads\/2020\/10\/funnel-in-seo.jpg\" alt=\"Funnel in seo\" width=\"445\" height=\"260\" \/><\/p>\n<h3>The funnel steps: Awareness<\/h3>\n<p>This is the stage where your customer is looking for information regarding a certain question or product they want to purchase. \u00a0They are not quite sure of which game they want to play or platform they want to go to.<\/p>\n<p>On the side of the SEO expert, this is the step where search engines need to discover and crawl your created content. You need to submit your site to Google for indexing so your pages can rank and get clicks. You need to deliver content that\u2019s geared around the type of search queries that are asked at this early stage. Also, optimizing your site for customers at the awareness stage involves:<\/p>\n<ul>\n<li>Uncovering keywords with the right search volume<\/li>\n<li>Using tools and SEO techniques to get keywords<\/li>\n<li>Competitor analysis<\/li>\n<\/ul>\n<h3>The funnel steps: Evaluation<\/h3>\n<p>At this stage, the customer is really serious about taking an action. They just haven\u2019t decided exactly what they\u2019re going to buy or who they\u2019re going to buy it from. They have definitely seen your content and offer, but need some push and want to see different options in order to decide.<\/p>\n<p>On the side of the SEO expert, this the step could mean:<\/p>\n<ul>\n<li>Writing blog posts that target relevant search terms<\/li>\n<li>Optimizing existing landing pages to capture a wider variety of phrases<\/li>\n<li>Checking keyword usage<\/li>\n<li>Call to action<\/li>\n<li>Incorporating FAQs (Blogs that bring traffic<\/li>\n<li>Infographics, newsletters (some industry)<\/li>\n<li>Guest blogging (affiliate)<\/li>\n<li>Think about user experience<\/li>\n<\/ul>\n<h3>The funnel steps: Conversion<\/h3>\n<p>This is sometimes considered as the most difficult and uncertain step. After you created the content, built the traffic, you will still don\u2019t know if the customer will really take action.<\/p>\n<p>According to Neil Patel, \u201cAt this stage, keyword tools become, to some extent, less important.\u201d People in the awareness stage know you exist and may have visited your site a million times. Now you have to do few things, according to your industry, to convince them to buy what you are selling.<\/p>\n<p>Persuading them could involve:<\/p>\n<ul>\n<li>Create new content for questions which haven\u2019t yet been answered<\/li>\n<li>Make existing questions visible (featured snippet)<\/li>\n<li>Use reviews or testimonials<\/li>\n<li>Check competitors and adapt your content accordingly, but better (instead of written testimonies, use videos)<\/li>\n<li>Monitor user behaviour on key pages<\/li>\n<li>Make sure your internal linking is on point<\/li>\n<li>Don\u2019t underestimate link building<\/li>\n<li>Conduct buyer follow up<\/li>\n<li>Email outreach<\/li>\n<li>Give out rewards<\/li>\n<li>Better your customer service<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Talking about Funnel in SEO is not to be neglected. According to the marketing funnel, before someone is ready to buy, they have to evaluate their options. And before they evaluate their options, they have to become aware of their need and the products or services that could fill it. It is called a funnel [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":1661,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89,55,51],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Funnel in SEO \u2013 building online traffic for conversions<\/title>\n<meta name=\"description\" content=\"Funnel in SEO - Discover how you can use SEO strategies to get customers to move from awareness to conversion. Only three steps will help you. Click now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rankmovers.com\/funnel-in-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Funnel in SEO \u2013 building online traffic for conversions\" \/>\n<meta property=\"og:description\" content=\"Funnel in SEO - Discover how you can use SEO strategies to get customers to move from awareness to conversion. Only three steps will help you. 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