{"id":1710,"date":"2020-10-29T00:00:39","date_gmt":"2020-10-29T00:00:39","guid":{"rendered":"https:\/\/www.rankmovers.com\/?p=1710"},"modified":"2024-02-23T09:26:51","modified_gmt":"2024-02-23T09:26:51","slug":"optimizing-for-bing-strategy","status":"publish","type":"post","link":"https:\/\/www.rankmovers.com\/optimizing-for-bing-strategy\/","title":{"rendered":"Optimizing for Other Search Engines: Bing"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-1713 size-full\" title=\"Bing Optimization \" src=\"https:\/\/www.rankmovers.com\/wp-content\/uploads\/2020\/10\/bingo-optimization.png\" alt=\"Bing Optimization Post Icon\" width=\"100\" height=\"100\" \/>Whenever you think of SEO, your thoughts probably go straight to Google and optimizing for its many algorithms. While it holds the largest global market share (86,86%), Bing (6,43%) and Yahoo are catching up slowly.<\/p>\n<p>These engines have different algorithms and ranking factors, which could drive more traffic to your site. Plus, it has less competition and a partnership with Firefox to auto-install the search engine. Though Microsoft Edge remains the most-uninstalled web browser.<\/p>\n<p>So, how can you start factoring these engines into your site without losing <a href=\"https:\/\/www.rankmovers.com\/how-to-get-a-knowledge-graph-panel\/\">Google traffic<\/a>?<\/p>\n<h2>Bing-Yahoo Conversions<\/h2>\n<p>As you\u2019ve probably guessed, these search engines haven\u2019t added as many strict factors to their results pages.<\/p>\n<p>Plus, the difference in rank factors is a stark contrast to what\u2019s happening over at Alphabet. For this guide, we\u2019ll mostly concentrate on Bing because it\u2019s getting more exclusive, long-term users.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1714 size-full\" title=\"Bing SEO Users\" src=\"https:\/\/www.rankmovers.com\/wp-content\/uploads\/2020\/10\/bing-seo-users.png\" alt=\"Bing SEO Users Graph\" width=\"500\" height=\"351\" \/><\/p>\n<h2>Bing Optimization Techniques<\/h2>\n<p>Generally, you can use the same techniques as you would for Google, but with less effort. These are the factors that matter on Bing as opposed to Google:<\/p>\n<h3>Backlink Profiles<\/h3>\n<p>The search engine wants you to build a larger backlink profile with do-follow links and exact match anchor text (with target keywords). So, quantity trumps quality for these rankings because it signals popularity.<\/p>\n<p>But you should never abuse links like reciprocals, paid links, link schemes, and any links from hacked websites. To check this, you can use tools like UberSuggest and SEMrush to check for any irregular linking.<\/p>\n<h3>On-Page Matters<\/h3>\n<p>Bing results focus on keyword matches, which places domains and exact uses at the top of SERPs. This can result in a lower bounce rate, according to SEO guru Neil Patel.<\/p>\n<p>In your headings, using your exact target terms is another ranking factor, but you should use them naturally in the content.<\/p>\n<p>Also, meta tags should contain your targets, and you should consider meta-keywords. As always, this search engine prizes high-quality, engaging content over generically produced strings of words.<\/p>\n<h3>Content Creation<\/h3>\n<p>As probably the most important ranking factor right now, there are three \u201cpillars of content\u201d to consider, namely:<\/p>\n<ol>\n<li><strong>Authority<\/strong> \u2013 can it be trusted by users for accurate information?<\/li>\n<li><strong>Utility<\/strong> \u2013 is it useful and detailed correctly for users?<\/li>\n<li><strong>Presentation<\/strong> \u2013 is it easy to find and well-presented to the user?<\/li>\n<\/ol>\n<p>Some things that should be included for users:<\/p>\n<ul>\n<li>Authors<\/li>\n<li>Correctly placed ads<\/li>\n<li>Aesthetics \u2013 images, design, videos<\/li>\n<li>Schema Markup for richer details<\/li>\n<\/ul>\n<h3>Social Media &amp; Bing<\/h3>\n<p>In Bing\u2019s algorithm, social media is a major ranking factor, especially social shares. Anything that\u2019s widely shared is a positive signal that could improve organic rankings.<\/p>\n<p>There was even a study that proved social media factors into rankings by Search Metrics. However, shady tactics will be noticed, like fake followers and shares from automated systems.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1712 size-full\" title=\"SEO How to Optimize for Bing\" src=\"https:\/\/www.rankmovers.com\/wp-content\/uploads\/2020\/10\/seo-how-to-optimize-for-bing.png\" alt=\"SEO How to Optimize for Bing - Bing Background\" width=\"500\" height=\"309\" \/><\/p>\n<h2>Using Bing Webmaster Tools<\/h2>\n<p>To get started on your Bing <a href=\"https:\/\/www.bing.com\/toolbox\/webmaster\/\">Webmaster<\/a> journey, set up the webmaster tools to track your progress. Start by adding the site, then copying over a meta-tag or XML file for it.<\/p>\n<p>Just like Google\u2019s Webmaster Tools, you can submit sitemaps, your site, and choose alert preferences like crawl errors, malware, index issues, and so on.<\/p>\n<p>There are also plenty of diagnostic tools you can take advantage of for back end optimization. Plus, you can add your site using your existing Google account by linking them.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1711 size-full\" title=\"Bing Webmaster Tools\" src=\"https:\/\/www.rankmovers.com\/wp-content\/uploads\/2020\/10\/bing-webmaster-tools.png\" alt=\"Bing Webmaster Tools Screenshot Rank Movers Account\" width=\"500\" height=\"245\" \/><\/p>\n<h2>User Optimization<\/h2>\n<p>As we mentioned before, you should always keep your user in mind and optimize for them first. The search engine is constantly becoming smarter and updating searches.<\/p>\n<p>To get more traffic, you should keep users happy and engaged with your content. This includes optimizing for those all-important user intent queries.<\/p>\n<h2>Bing SEO Conclusion<\/h2>\n<p>SEO for Bing is similar to Google because both want high-quality content and user intent. So, optimizing for Bing, too, could help you gain conversions, a lower bounce rate, and better content.<\/p>\n<p>Plus, it wouldn\u2019t hurt to consider adding this to your marketing strategy to get more users. After all, there are exclusive users on Bing who prefer it to Google.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whenever you think of SEO, your thoughts probably go straight to Google and optimizing for its many algorithms. While it holds the largest global market share (86,86%), Bing (6,43%) and Yahoo are catching up slowly. These engines have different algorithms and ranking factors, which could drive more traffic to your site. Plus, it has less [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1712,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89,48,54,55],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bing Search Engine Optimization \u2013 Why Bing Still Matters<\/title>\n<meta name=\"description\" content=\"Optimizing for Bing and why you should consider it. Guide to getting organic rankings on Bing with just a few strategy tweaks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rankmovers.com\/optimizing-for-bing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bing Search Engine Optimization \u2013 Why Bing Still Matters\" \/>\n<meta property=\"og:description\" content=\"Optimizing for Bing and why you should consider it. Guide to getting organic rankings on Bing with just a few strategy tweaks.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rankmovers.com\/optimizing-for-bing-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Rank Movers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/seorankmovers\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-29T00:00:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-23T09:26:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rankmovers.com\/wp-content\/uploads\/2020\/10\/seo-how-to-optimize-for-bing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"309\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kathryn Morris\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rankmoversseo\" \/>\n<meta name=\"twitter:site\" content=\"@rankmoversseo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kathryn Morris\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.rankmovers.com\/optimizing-for-bing-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankmovers.com\/optimizing-for-bing-strategy\/\"},\"author\":{\"name\":\"Kathryn Morris\",\"@id\":\"https:\/\/www.rankmovers.com\/#\/schema\/person\/7d54a20e755ca184e6878ccf89074fdb\"},\"headline\":\"Optimizing for Other Search Engines: Bing\",\"datePublished\":\"2020-10-29T00:00:39+00:00\",\"dateModified\":\"2024-02-23T09:26:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.rankmovers.com\/optimizing-for-bing-strategy\/\"},\"wordCount\":670,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.rankmovers.com\/#organization\"},\"articleSection\":[\"Blog\",\"Bounce Rate\",\"Content Marketing\",\"Content Optimisation\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.rankmovers.com\/optimizing-for-bing-strategy\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rankmovers.com\/optimizing-for-bing-strategy\/\",\"url\":\"https:\/\/www.rankmovers.com\/optimizing-for-bing-strategy\/\",\"name\":\"Bing Search Engine Optimization \u2013 Why Bing Still Matters\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankmovers.com\/#website\"},\"datePublished\":\"2020-10-29T00:00:39+00:00\",\"dateModified\":\"2024-02-23T09:26:51+00:00\",\"description\":\"Optimizing for Bing and why you should consider it. 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