{"id":1791,"date":"2020-12-01T11:57:01","date_gmt":"2020-12-01T11:57:01","guid":{"rendered":"https:\/\/www.rankmovers.com\/?p=1791"},"modified":"2024-02-23T09:26:50","modified_gmt":"2024-02-23T09:26:50","slug":"how-to-optimize-for-google-discover","status":"publish","type":"post","link":"https:\/\/www.rankmovers.com\/how-to-optimize-for-google-discover\/","title":{"rendered":"How to Optimize for Google Discover"},"content":{"rendered":"

Even if you have never heard of Google Discover, chances are, you have probably used it before. Google Discover is a mobile experience feature available on the Google Search app on smartphones and tablets.<\/p>\n

Launched in 2017, Google Discover is a feed that tries to eliminate the need for searching by suggesting new content based on a user\u2019s existing search history. Basically, web users are being profiled as Google uses their machine learning algorithms to keep suggesting content to keep people on their app.<\/p>\n

The idea of a \u201cqueryless\u201d search has been around for a while with social media platforms. Still, Google\u2019s Discover feature has flipped traditional SEO on its head in some ways by forcing content creators to focus on quality instead of SEO techniques on their own.<\/p>\n

Although content featured in Discover feeds usually see momentary traffic jumps, people who click on your content are more likely to have it recommended again, providing more conversion opportunities.<\/p>\n

\"how<\/p>\n

As such, if you run a website, you should be optimizing your content for Google Discover to give yourself the best chance of reaching the widest possible audience. Below we look at how you can optimize your content and website for this feature in five steps.<\/p>\n

1.\u00a0\u00a0\u00a0\u00a0\u00a0 Get Yourself a Google Knowledge Graph Entity<\/h2>\n

If you want to appear in Google Discover results, you need to get your business, product, etc., in Google\u2019s Knowledge Graph<\/a>. This may seem like an arduous task, but you can start the process by listing your business on Google My Business.<\/p>\n

Google will need to verify your listing with a verification code that will be mailed to you before your listing appears online. Once you have been approved, you should see a knowledge panel you can edit when you search your business. You can add links to your website and social media profiles, among other things, to the panel.<\/p>\n

Essentially, you need Google to recognize your business or product as an entity. Without a Knowledge Graph, you are never going to appear on the Discover feed. The Knowledge Graph itself will add authority to your website.<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0\u00a0 Focus on Making the Best Content You Can<\/h2>\n

Webmasters have identified two types of content that get regularly recommended on the Discover:<\/p>\n