{"id":1848,"date":"2021-01-21T14:09:59","date_gmt":"2021-01-21T14:09:59","guid":{"rendered":"https:\/\/www.rankmovers.com\/?p=1848"},"modified":"2024-02-23T09:26:49","modified_gmt":"2024-02-23T09:26:49","slug":"how-to-republish-blog-content-for-seo","status":"publish","type":"post","link":"https:\/\/www.rankmovers.com\/how-to-republish-blog-content-for-seo\/","title":{"rendered":"How to Republish Blog Content for SEO"},"content":{"rendered":"<p>Some people get worried about being penalized for duplicate data when they republish blog content. Well, you don\u2019t have to worry about getting into Google\u2019s wrong books when your intention to update old blogs is done ethically. The whole purpose of reworking your historical articles is to spike more traffic.<\/p>\n<p>You got the first part right by writing an article based on a topic that people are searching for. However, the blog has not made much impression on readers. Now would be the right time to relook that outdated blog using <a href=\"https:\/\/www.rankmovers.com\/5-seo-tools-you-need-to-use\/\">SEO tools<\/a> and republishing.<\/p>\n<h2>Republish Content on Your Website<\/h2>\n<p>Take a step back and analyze how many posts you have written over the years for your website. Here, we are not talking about written content in six months but preferably a year or two ago. You can\u2019t just take the simple way out and update the date. You\u2019ll need to do a full revision of the blog.<\/p>\n<ul>\n<li>Identify old blog posts on your website that don\u2019t have much traffic, and look at where the main keyword ranks. For example, Search Console, Ahrefs, and other tools can be used to do research.<\/li>\n<li>You need to think about what content needs to change. To check if the information is relevant or not, you\u2019ll need to search the topic on Google again. Don\u2019t forget to ask yourself what is the <a href=\"https:\/\/www.rankmovers.com\/understanding-user-intent\/\">search intent<\/a> for the query.<\/li>\n<li>Make sure that your content reads well using readability tools.<\/li>\n<li>Change the picture and put something more attractive, adding a meme wouldn\u2019t hurt in some cases.<\/li>\n<li>Your article must have internal links that direct people to similar topics that you have covered.<\/li>\n<li>Unfortunately, no matter how good your content may be, it sometimes won\u2019t rank. This is because your competitors may have high-quality backlinks. So, analyze your backlinks.<\/li>\n<li>It\u2019s easier to maintain a URL that has no dates because it doesn\u2019t have to change. You can re-index the URL on Google Search Console once you have published it on the site.<\/li>\n<li>Where can you publish the content? Social Media and other relevant platforms.<\/li>\n<\/ul>\n<p>It might be a good idea to delete a post here or there that is not relevant or have no links because it may be taking unnecessary space. As you know, people are more inclined to click on new posts rather than old ones.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1849 aligncenter\" title=\"republish blog content\" src=\"https:\/\/www.rankmovers.com\/wp-content\/uploads\/2021\/01\/how-to-republish-blog-content-for-seo.png\" alt=\"Republish Blog Content \" width=\"500\" height=\"261\" \/><\/p>\n<h2>The Advantages of Repurposing Content<\/h2>\n<p>There are three advantages of improving outdated posts:<\/p>\n<ul>\n<li>You can use different SEO tools to do your research, such as Google Analytics etc.<\/li>\n<li>You work on adding value to the content that is already there.<\/li>\n<li>It may improve your ranking potential if it is done right.<\/li>\n<\/ul>\n<h2>Conclusion<\/h2>\n<p>Nowadays, we create more content, which means there is an overload. You can\u2019t possibly think that writing more blogs over time will keep your audience\u2019s attention.<\/p>\n<p>We don\u2019t mean that you should republish every article from your archives. Instead of neglecting old posts rather optimize and reuse some of them correctly. In so saying, you\u2019ll be creating a balanced blogging strategy that will improve post ranking overtime.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some people get worried about being penalized for duplicate data when they republish blog content. Well, you don\u2019t have to worry about getting into Google\u2019s wrong books when your intention to update old blogs is done ethically. The whole purpose of reworking your historical articles is to spike more traffic. You got the first part [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":1849,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89,55],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Republish Blog Content for SEO? \u2013Update Blogs on Your Website<\/title>\n<meta name=\"description\" content=\"How to republish blog content for SEO on your website? We look at the importance of reworking your blogs to improve your ranking potential.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rankmovers.com\/how-to-republish-blog-content-for-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Republish Blog Content for SEO? \u2013Update Blogs on Your Website\" \/>\n<meta property=\"og:description\" content=\"How to republish blog content for SEO on your website? We look at the importance of reworking your blogs to improve your ranking potential.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rankmovers.com\/how-to-republish-blog-content-for-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Rank Movers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/seorankmovers\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-21T14:09:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-23T09:26:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rankmovers.com\/wp-content\/uploads\/2021\/01\/how-to-republish-blog-content-for-seo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"261\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Connie Lewis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rankmoversseo\" \/>\n<meta name=\"twitter:site\" content=\"@rankmoversseo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Connie Lewis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.rankmovers.com\/how-to-republish-blog-content-for-seo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankmovers.com\/how-to-republish-blog-content-for-seo\/\"},\"author\":{\"name\":\"Connie Lewis\",\"@id\":\"https:\/\/www.rankmovers.com\/#\/schema\/person\/e8d10a90c0d8c9bb343ab4112f9d5731\"},\"headline\":\"How to Republish Blog Content for SEO\",\"datePublished\":\"2021-01-21T14:09:59+00:00\",\"dateModified\":\"2024-02-23T09:26:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.rankmovers.com\/how-to-republish-blog-content-for-seo\/\"},\"wordCount\":531,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.rankmovers.com\/#organization\"},\"articleSection\":[\"Blog\",\"Content Optimisation\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.rankmovers.com\/how-to-republish-blog-content-for-seo\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rankmovers.com\/how-to-republish-blog-content-for-seo\/\",\"url\":\"https:\/\/www.rankmovers.com\/how-to-republish-blog-content-for-seo\/\",\"name\":\"How to Republish Blog Content for SEO? \u2013Update Blogs on Your Website\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankmovers.com\/#website\"},\"datePublished\":\"2021-01-21T14:09:59+00:00\",\"dateModified\":\"2024-02-23T09:26:49+00:00\",\"description\":\"How to republish blog content for SEO on your website? 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