{"id":3038,"date":"2023-11-01T10:23:35","date_gmt":"2023-11-01T10:23:35","guid":{"rendered":"https:\/\/www.rankmovers.com\/?p=3038"},"modified":"2024-02-23T09:44:33","modified_gmt":"2024-02-23T09:44:33","slug":"semrush-writing-assistant-and-topic-research","status":"publish","type":"post","link":"https:\/\/www.rankmovers.com\/semrush-writing-assistant-and-topic-research\/","title":{"rendered":"Semrush Writing Assistant and Topic Research"},"content":{"rendered":"<p>Leveraging the power of Semrush Topic Research and Writing Assistant can significantly enhance your content creation and optimization process. The Topic Research tool provides a comprehensive analysis of your chosen keyword, offering valuable insights into headlines, subtopics, questions, and related searches.<\/p>\n<p>Semrush Writing Assistant seamlessly integrates into your writing workflow, focusing on crucial aspects such as SEO, readability, originality, and tone of voice. We look at how these two toolkits work as they can operate together to flesh out good SEO content.<\/p>\n<h2>Topic Research from Semrush<\/h2>\n<p>Topic Research key aspects include:<\/p>\n<p><u>(When you click on content marketing tab you will find topic research) <\/u><\/p>\n<ul>\n<li><strong>Searching Bar<\/strong> \u2013 enter your keyword and choose location click \u201cget content ideas\u201d.<\/li>\n<li><strong>Card <\/strong>\u2013 you will be given headlines, subtopics, questions, and related searches to look through. (On the right-hand side, you can position topics by volume, difficulty, or topic efficiency)<\/li>\n<\/ul>\n<p>*headlines \u2013 you will see three headlines for the main keyword \u2013 expand to see more \u2013 headlines raked by number of backlinks (the bull horn on the left of the headlines shows how it resonates with your target audience \u2013 highest resonating pages will be green, blue and light blue are medium resonation, grey hardly mentioned pages)<\/p>\n<p>* headlines \u2013 next to it you will see subtopic volume, difficulty, and topic efficiency.<\/p>\n<p>*Related searches \u2013 these are related topic searches which are mentioned at the bottom.<\/p>\n<p>*Questions \u2013 shown on the side you can choose relevant ones by clicking \u201chow\u201d, \u201cwhat\u201d, \u201cwhere\u201d ect\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3039 size-full\" title=\"topic research from semrush\" src=\"https:\/\/www.rankmovers.com\/wp-content\/uploads\/2023\/11\/semrush-topic-research-.png\" alt=\"topic research from semrush \" width=\"900\" height=\"421\" srcset=\"https:\/\/www.rankmovers.com\/wp-content\/uploads\/2023\/11\/semrush-topic-research-.png 900w, https:\/\/www.rankmovers.com\/wp-content\/uploads\/2023\/11\/semrush-topic-research--500x234.png 500w, https:\/\/www.rankmovers.com\/wp-content\/uploads\/2023\/11\/semrush-topic-research--768x359.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<ul>\n<li><strong>Trending Sub-Topics<\/strong> \u2013 these are popular subtopics across the web in the last 60 days.<\/li>\n<li><strong>Explorer <\/strong>\u2013 it includes subtopic, content ideas, facebook engagements, backlinks and total shares.<\/li>\n<li><strong>Overview <\/strong>\u2013 you can shorten your research and find top 10 headings, subtopics, related searches, and questions.<\/li>\n<li><strong>Mindmap <\/strong>\u2013 it visually presents your topic cards in a mind map. Here, you will also find headlines, topics, related searches, and questions. Trending topics will be in red.<\/li>\n<\/ul>\n<p>*Creating Content \u2013 click on the sign on the side of headings and questions to add to favourites. This will be kept in a report that you can go back to when you\u2019re done. \u201cFavourite Ideas\u201d tab will have what you saved.<\/p>\n<h2>Semrush Writing Assistant<\/h2>\n<p><u>(Hopefully you have SWA is installed on word for easy access and editing) <\/u><\/p>\n<p><a href=\"https:\/\/www.rankmovers.com\/level-up-with-free-semrush-courses-for-seo-specialists\/\">Semrush<\/a> Writing Assistant (SWA) looks at four main aspects which include:<\/p>\n<ul>\n<li><strong>SEO<\/strong> \u2013 insert you target keyword, there can be more than one. Choose your target audience and device. You will get recommended keywords that you can naturally insert within your content. It will also ask for alt attributes and links \u2013 this is usually done when you upload a page on the website. You should use relevant keywords and remove irrelevant ones.<\/li>\n<li><strong>Readability<\/strong> \u2013 you can see what affects your readability score and improve accordingly. It will give you<a href=\"https:\/\/www.rankmovers.com\/optimizing-your-content-for-better-readability\/\"> content<\/a> issues such as, \u201csplit long paragraphs\u201d, \u201cuse active voice\u201d, \u201creplace complex words\u201d, \u201crewrite hard to read sentences\u201d. Of course, you will have to use your discretion as a writer when considering tweaking your content. The readability score is there to show you what your audience expects. The word count you should probably go for or reasonably adjust.<\/li>\n<\/ul>\n<p>(Ultimately the readability score definition is given in a pop-up message)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3040 aligncenter\" title=\"writing assistant from semrush\" src=\"https:\/\/www.rankmovers.com\/wp-content\/uploads\/2023\/11\/semrsuh-writing-asstant-207x333.png\" alt=\"writing assistant from semrush\" width=\"207\" height=\"333\" srcset=\"https:\/\/www.rankmovers.com\/wp-content\/uploads\/2023\/11\/semrsuh-writing-asstant-207x333.png 207w, https:\/\/www.rankmovers.com\/wp-content\/uploads\/2023\/11\/semrsuh-writing-asstant.png 306w\" sizes=\"(max-width: 207px) 100vw, 207px\" \/><\/p>\n<ul>\n<li><strong>Originality<\/strong> \u2013 check if your content is original by clicking on the \u201cchecking tab\u201d which will then process your request. (ideally you want 100% original)<\/li>\n<li><strong>Tone of Voice<\/strong> \u2013 is the way you convey a message. It is rated as casual, neutral, and formal. (when you click on what is it? Next to tone of voice it will give you a good explanation). The way you write is important and need to be consistent. It\u2019s no surprise there\u2019s \u201cconsistency\u201d mentioned with a percentage that ranks your writing as bad or good. You can further look at the suggestions: remove or replace sentences, rewrite\/rephrase most formal or casual sentences.<\/li>\n<\/ul>\n<p>(Ultimately the tone of voice is explained and given in a pop-up message)<\/p>\n<ul>\n<li><strong>Overall Score<\/strong> \u2013 shows the quality of your content based on SEO, Readability, Originality and Tone of Voice.<\/li>\n<\/ul>\n<p>*Rephaser \u2013 allows you to select the text you want to rephrase, click on \u201crephase\u201d on the right and it will give you the text rephrased.<\/p>\n<h2>Conclusion<\/h2>\n<p>By combining the insights from Topic Research with the practicality of Writing Assistant, you can streamline your content creation process, ensuring it not only meets SEO standards but also resonates effectively with your target audience. With these tools at your disposal, crafting high-quality, optimized content becomes an efficient and rewarding endeavour.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leveraging the power of Semrush Topic Research and Writing Assistant can significantly enhance your content creation and optimization process. The Topic Research tool provides a comprehensive analysis of your chosen keyword, offering valuable insights into headlines, subtopics, questions, and related searches. Semrush Writing Assistant seamlessly integrates into your writing workflow, focusing on crucial aspects such [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":3039,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55,91],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Semrush Writing Assistant and Topic Research \u2013 Improve Your SEO Content<\/title>\n<meta name=\"description\" content=\"Using Semrush Writing Assistant and Topic Research to enhance SEO content. A detailed look at how these toolkits work. Combine the two for better search engine results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rankmovers.com\/semrush-writing-assistant-and-topic-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Semrush Writing Assistant and Topic Research \u2013 Improve Your SEO Content\" \/>\n<meta property=\"og:description\" content=\"Using Semrush Writing Assistant and Topic Research to enhance SEO content. A detailed look at how these toolkits work. Combine the two for better search engine results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rankmovers.com\/semrush-writing-assistant-and-topic-research\/\" \/>\n<meta property=\"og:site_name\" content=\"Rank Movers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/seorankmovers\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-01T10:23:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-23T09:44:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rankmovers.com\/wp-content\/uploads\/2023\/11\/semrush-topic-research-.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"421\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Connie Lewis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rankmoversseo\" \/>\n<meta name=\"twitter:site\" content=\"@rankmoversseo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Connie Lewis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.rankmovers.com\/semrush-writing-assistant-and-topic-research\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankmovers.com\/semrush-writing-assistant-and-topic-research\/\"},\"author\":{\"name\":\"Connie Lewis\",\"@id\":\"https:\/\/www.rankmovers.com\/#\/schema\/person\/e8d10a90c0d8c9bb343ab4112f9d5731\"},\"headline\":\"Semrush Writing Assistant and Topic Research\",\"datePublished\":\"2023-11-01T10:23:35+00:00\",\"dateModified\":\"2024-02-23T09:44:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.rankmovers.com\/semrush-writing-assistant-and-topic-research\/\"},\"wordCount\":742,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.rankmovers.com\/#organization\"},\"articleSection\":[\"Content Optimisation\",\"SEO writing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.rankmovers.com\/semrush-writing-assistant-and-topic-research\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rankmovers.com\/semrush-writing-assistant-and-topic-research\/\",\"url\":\"https:\/\/www.rankmovers.com\/semrush-writing-assistant-and-topic-research\/\",\"name\":\"Semrush Writing Assistant and Topic Research \u2013 Improve Your SEO Content\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankmovers.com\/#website\"},\"datePublished\":\"2023-11-01T10:23:35+00:00\",\"dateModified\":\"2024-02-23T09:44:33+00:00\",\"description\":\"Using Semrush Writing Assistant and Topic Research to enhance SEO content. 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