{"id":3240,"date":"2023-12-13T01:56:25","date_gmt":"2023-12-13T01:56:25","guid":{"rendered":"https:\/\/www.rankmovers.com\/?p=3240"},"modified":"2024-02-23T09:44:31","modified_gmt":"2024-02-23T09:44:31","slug":"how-to-write-meta-descriptions","status":"publish","type":"post","link":"https:\/\/www.rankmovers.com\/how-to-write-meta-descriptions\/","title":{"rendered":"How to Write Meta Descriptions Like an SEO Pro"},"content":{"rendered":"
Every Google Search result always appears with a meta title, a display URL, and almost always a meta description. Since these elements are the first features of your website that a user will interact with, they must<\/em><\/strong> be effective. Meta tags are an important part and basic core facets of SEO.<\/p>\n Meta descriptions are one of the most important elements of website optimization. Making meta descriptions (especially) and titles effective is what this article breaks down for you. We define what each element is and show you how to create the best meta tags for SEO for any subject!<\/p>\n What are meta tags? Meta tags are snippets of text or code designed to tell search engine crawlers and website visitors what your page is about. The main meta tags that SEO writers focus on are meta titles and descriptions.<\/p>\n <\/p>\n Learning how to write a meta description, an effective one at that, requires that you understand what a meta description is. You will also need to know what the purpose of a meta description tag is and what the right meta description length should be.<\/p>\n A meta-description tag is a summary of what your website page offers the users. It should interest the user with relevant content and convince them to visit your webpage or complete the desired action.<\/p>\n Meta descriptions inform and interest users with a short, relevant summary of what your website page is about. Since it quite literally describes what your website or page is about and hooks users, Google\u2019s best practices recommend including a Call to Action.<\/p>\n The meta description length is not set in stone. Often meta descriptions can be up to 150 to 160 characters. There is no specific prescribed length for meta descriptions, but Google will truncate your description between 150 to 160 characters depending on the device and browser.<\/p>\n Between the two which is the better description and why?<\/strong><\/p>\n If you answered 2, then you are right. The second meta description is detailed, includes a call to<\/p>\n action (\u201cBuy\u201d, \u201cGet\u201d), and gives users useful information like location and operating hours.<\/p>\n Here\u2019s a plot twist \u2013 Google\u2019s search engine may not show your chosen meta description. Instead in its infinite wisdom Google more often than not opts to show a snippet from your website content as a meta description when users search for your subject matter.<\/p>\n Do not lose heart, because it means Google sees value in your content that better fits what users are looking for.<\/p>\n This means we need to approach writing meta descriptions differently.<\/p>\n How do you create the best meta descriptions that showcase what your website page is about? The best way to write effective meta descriptions is to use the search engine\u2019s perspective. That way you will move users to click through to your website page by addressing their needs & core questions.<\/p>\n This is how to write the best meta descriptions. Using these three tips you can write useful and unique descriptions that will drive users to your webpage.<\/p>\n <\/p>\n At times the meta-descriptions that show are different depending on the context of the search term. Your meta description must answer the question of your intended user.<\/p>\n For example, searching for \u201ctight shoes\u201d or \u201cIs there a way to make shoes bigger\u201d brings up the same website each showing unique descriptions for each description that are closely related to the query. Very interesting to note that the meta titles remained consistent for both searches.<\/p>\n The web page had the same meta description that Google pulled from their text for both search queries. And surprise, surprise it is not the meta description that was uploaded to that website page.<\/p>\n That fact shows the importance of contextual signals in the descriptions, that is, descriptions that answer the user\u2019s core need or solve the user\u2019s problem.<\/p>\n In the case of \u201ctight shoes\u201d vs \u201cIs there a way to make shoes bigger\u201d search the core need or core problem is shoes that are not fitting well, that the user would like to fix.<\/p>\n <\/p>\nThe Importance of Meta Tags<\/h2>\n
How to Write a Meta Description<\/h2>\n
What Is a Meta Description?<\/h2>\n
How Long Should a Meta Description Be?<\/h3>\n
Meta Description SEO – Google\u2019s Best Practices for Creating Good Descriptions<\/h2>\n
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Google Won\u2019t Always Show Your Tags<\/h2>\n
How to Write the Best Meta Descriptions in 3 Steps<\/h2>\n
\u00a0Use the Search Engine Results to Write the Best Meta Descriptions<\/h3>\n
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Use contextual signals in your meta descriptions.<\/h3>\n