{"id":602,"date":"2018-11-02T14:47:39","date_gmt":"2018-11-02T14:47:39","guid":{"rendered":"https:\/\/www.rankmovers.com\/?p=602"},"modified":"2024-02-23T09:28:41","modified_gmt":"2024-02-23T09:28:41","slug":"seo-page-speed-optimisation","status":"publish","type":"post","link":"https:\/\/www.rankmovers.com\/seo-page-speed-optimisation\/","title":{"rendered":"Improve Page Speed Through SEO"},"content":{"rendered":"
Several factors go into creating the perfect site from an SEO perspective. Some of which are how your site has been developed, i.e. is it designed with a mobile first approach, bounce rate and page speed amongst many other factors. This blog will focus mainly on page speed- what page speed is, why it\u2019s important and how to improve it to benefit your whole site. We also examine what other factors interlink with website speed optimisation.<\/p>\n
Basically, how fast the content on a web page loads. The faster the page loads the better for your site. How though, does one get their pages to load faster on a site? \u00a0To answer that question, we need to answer another question \u2013 What influences page speed?<\/p>\n
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Before we tackle how to improve page speed, we need to understand what influences the page speed. Primarily, page weight affects page speed.\u00a0Page weight is how much data is on your page including but not limited to, images, videos, flat icons and text. Plugins for social media, widgets and apps like Flash which are used to enhance user experience by helping users to stream audio or video on a page. Adding too many ads on a page can not only be distracting but can also negatively slow down website performance. Overly designed themes can also adversely affect the page speed. What affects page speed goes beyond the exterior factors. How you code your page also changes your page speed; however, that is a whole other discussion on its own. We are focusing on what factors affect website performance from a content perspective.<\/p>\n
Fast page speed is important for three main reasons \u2013 Ranking, conversion rate and bounce rate.<\/p>\n
To improve your site\u2019s page speed, one must conduct a web speed test to determine how fast the website\u2019s page speed is. Google\u2019s Page Speed Insights gives great indicators on what your page speed score is and in-depth recommendations of how to fix the issues that are slowing your page load speed. It takes into consideration how your pages load on mobile as well as desktop. With mobile devices how your FCP (above the fold) content loads can be make or break in terms of how visitors experience your site.<\/p>\n
Website speed optimisation is multifaceted. Here are seven ways to increase your page speed.<\/p>\n