mobile friendly<\/a>?<\/li>\n<\/ul>\nUX looks at all elements already discussed.<\/strong> There are already common elements that we work with every day. These include:<\/p>\n\n- Web design<\/li>\n
- Layout<\/li>\n
- Structure<\/li>\n
- Landing pages<\/li>\n<\/ul>\n
All of the above UX elements can be optimised to improve site usability and help reduce your bounce rate! For example, a cumbersome layout can be difficult to navigate and frustrate your user. You should ensure that your site does not contain several pop-ups and your mobile view doesn\u2019t feature drop-down menus that obstruct key information or a call to action.<\/p>\n
The design element of UX is extensive; however, we will be focusing our attention on content and user experience.<\/p>\n
Improve User Experience – Optimise CTA<\/h2>\n
Call to actions should never be overlooked as it directly impacts your conversion rate. Google user experience research shows that the CTA is by far the most effective and direct way to prompt your user to take action\u2026download, sign up, read more, play, drop it like it\u2019s hot, make it rain\u2026essentially, it\u2019s what you want your users to do!<\/p>\n
User Experience Benefits<\/h2>\n
Content is King\u2026only when it serves your user Create engaging and unique content that allows you to compete but also sets you apart from competitors. Creating quality content on your site is aligned with your users’ needs will help boost your rankings.<\/p>\n
![\"ux](\"https:\/\/www.rankmovers.com\/wp-content\/uploads\/2018\/11\/ux-content-strategy.png\")
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User Experience Analysis – Head for your Headings<\/h2>\n
Headings in essays, novels, and other print publications help the writer and the reader understand what the paragraph is about. Naturally, it has the same effect on a web page, however here headings also help search engines crawl your site faster and are able to decipher quicker if your content is relevant to the search query.<\/p>\n
Sitelinks \u2013 appearing in Google search results can help you take over more real estate or page space on the result page. Similar to featured snippets. This creates less room for your competitors and has proven to translate into more traffic and clicks for you!<\/p>\n
According to search engine land, Google\u2019s algorithm determines which website gets site links, it does so largely base on the structure of the site. i.e. clear and easy navigation and an elimination of a long drop down.<\/p>\n
In conclusion, SEO and UX is a partnership, where SEO targets search engines and UX targets the visitors of your website. Together, they both share a common goal of providing users with the best experience.<\/p>\n
![\"improve](\"https:\/\/www.rankmovers.com\/wp-content\/uploads\/2018\/11\/improve-user-experience.png\")
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