{"id":661,"date":"2018-11-08T13:16:44","date_gmt":"2018-11-08T13:16:44","guid":{"rendered":"https:\/\/www.rankmovers.com\/?p=661"},"modified":"2024-02-23T09:28:40","modified_gmt":"2024-02-23T09:28:40","slug":"how-to-create-relevant-content","status":"publish","type":"post","link":"https:\/\/www.rankmovers.com\/how-to-create-relevant-content\/","title":{"rendered":"How to Make Content Relevant with SEO \u2013 4 Step Guide"},"content":{"rendered":"<p>One of the most important goals of SEO these days is to remain relevant. Having content that is always updated and answers questions is now vital to Google. This is due to Google\u2019s current goal for usability and overall user experience. As such, the search engine is using algorithms and artificial intelligence (AI) to find relevant content for topics. Content matters to users, and the right content could make or break a site.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-662 size-full\" title=\"Create Relevant Content for Users\" src=\"https:\/\/www.rankmovers.com\/wp-content\/uploads\/2018\/11\/how-to-make-content-relevant.png\" alt=\"How to Make Content Relevant with SEO\" width=\"500\" height=\"334\" srcset=\"https:\/\/www.rankmovers.com\/wp-content\/uploads\/2018\/11\/how-to-make-content-relevant.png 500w, https:\/\/www.rankmovers.com\/wp-content\/uploads\/2018\/11\/how-to-make-content-relevant-300x200.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<h2>Creating Relevant Website Content<\/h2>\n<p>Sites without content will not rank. We all know this. However, that content will also need to be relevant to search queries. To remain relevant and retain rankings, just writing about a topic is not enough. Thanks to a relevance algorithm, AI and smarter bots, content creators will need to do a lot more.<\/p>\n<p>Still, you will need to have content to be able to make it relevant. Of course, you\u2019ll also need the basic <a href=\"\/seo-vs-ppc\/\">technical SEO<\/a> factors to start ranking. Now, relevant content may or may not use these measures, but it will also depend on what the user is looking for. To keep audience relevance (and clicks) it\u2019s vital to understand what users search for. SEO relevance depends on the usefulness of information, as opposed to the fact that it\u2019s there.<\/p>\n<h2>1. Finding an Audience<\/h2>\n<p>One of the best ways to cater for an audience and become relevant is to analyze an audience through Google Analytics. This will identify the audience, how they behave, and where they search from. So, that you can begin to optimize your content relevance from the largest audience. Then, you can start reviewing your content and make the right changes.<\/p>\n<p>Starting with Google relevance, the search engine has been aiming for a different type of search. They want users to approach the engine as if it\u2019s a person. So, search queries will be aimed at this type of use more often than not. But how can you be sure that you\u2019re writing for the right user? To start, you will need to consider the following:<\/p>\n<ul>\n<li>User persona<\/li>\n<li>User intent<\/li>\n<li>User-friendly keywords<\/li>\n<li>Relevant content structure<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-665 size-full\" title=\"Identifying an Audience for Content\" src=\"https:\/\/www.rankmovers.com\/wp-content\/uploads\/2018\/11\/content-relevant-to-audience.png\" alt=\"Finding an Audience for Content Relevance\" width=\"500\" height=\"334\" srcset=\"https:\/\/www.rankmovers.com\/wp-content\/uploads\/2018\/11\/content-relevant-to-audience.png 500w, https:\/\/www.rankmovers.com\/wp-content\/uploads\/2018\/11\/content-relevant-to-audience-300x200.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<h3>Relevant Content for a User Persona<\/h3>\n<p>This is where it gets tricky, because most blogs and sites will go for the beginner. Also known as the person who knows nothing about a topic. However, this is not going to help you retain users or have quality web content for a broad audience. So, you\u2019ll probably need to create at least three \u2018general users\u2019.<\/p>\n<ul>\n<li>One beginner<\/li>\n<li>One intermediate<\/li>\n<li>One professional<\/li>\n<\/ul>\n<h3>User Intent Relevance<\/h3>\n<p>Once you have your users, it\u2019s time to consider what their intent is when they search for a topic. According to experts, any user will search for one of these three:<\/p>\n<ul>\n<li>Doing something \u2013 e.g. \u2018how to write a blog\u2019<\/li>\n<li>Knowing something \u2013 e.g. \u2018how do blogs work\u2019<\/li>\n<li>Going someplace \u2013 e.g. \u2018best blog sites for me\u2019<\/li>\n<\/ul>\n<h3>User-Friendly Keywords<\/h3>\n<p>With those searches in mind, it\u2019s pretty simple to get the right keywords to cater for your users. Keyword relevance is quite important for usability. Keyword research can be divided into two categories:<\/p>\n<ul>\n<li>Describing your product\/business for commercial &amp; navigational purposes<\/li>\n<li>Providing solutions to a user for what they want for information queries<\/li>\n<\/ul>\n<p>With those in mind, you\u2019ll need to have broad keywords and long-tail keywords to answer these searches. Keep in mind that long-tail keywords will work better for businesses smaller than Amazon or Wikipedia. Although these can be combined with broad keywords to bring up relevance. You will need to update these regularly to maintain search engine relevance.<\/p>\n<p>Long-tail keywords can also form questions within content. These answers can also become featured snippets if your answer is relevant to the query. Best practice for long-tail keywords will be to put them in your meta-title and meta-description. Depending on your page and brand, broad keywords should be featured in the description twice.<\/p>\n<h3>Relevant Content Structure<\/h3>\n<p>When all the research is done, structuring your content is vital to the success of a page. Good website content will help you to achieve better Google search relevance. Think of an upside down pyramid and put your important information at the top. This will be relevant to the topic of your page and keywords. Working down, keep your relevance and start explaining further. Always consider the user while structuring relevant content to keep it appropriate.<\/p>\n<h2>2. How to Make Content Relevant<\/h2>\n<p>According to <a href=\"https:\/\/www.searchmetrics.com\/glossary\/content-relevance\/\" target=\"_blank\" rel=\"noopener nofollow\">Search Metrics<\/a>, these should be the main focus of your content:<\/p>\n<ul>\n<li><strong>Content Language<\/strong> \u2013 your content should answer questions that match your hreflang tag.<\/li>\n<li><strong>Body Text<\/strong> \u2013 your main text should match the meaning of text matches to the search.<\/li>\n<li><strong>Page Title<\/strong> \u2013 this should indicate the topic of your page.<\/li>\n<li><strong>Images &amp; Graphics<\/strong> \u2013 visuals should support the content and increase relevance. This includes titles, alt tags and image names.<\/li>\n<li><strong>Local Aspect<\/strong> \u2013 use terms that will match up to your locality. Slang or commonly understood words might work best.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-663 size-full\" title=\"Readability is Good for Relevance\" src=\"https:\/\/www.rankmovers.com\/wp-content\/uploads\/2018\/11\/audience-relevance.png\" alt=\"Relevant Content is Readable\" width=\"500\" height=\"334\" srcset=\"https:\/\/www.rankmovers.com\/wp-content\/uploads\/2018\/11\/audience-relevance.png 500w, https:\/\/www.rankmovers.com\/wp-content\/uploads\/2018\/11\/audience-relevance-300x200.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<h2>3. Reviewing Content for Website Relevance<\/h2>\n<p>If you have identified your users, you will then need to consider how they will use the content. Two important questions at this stage are:<\/p>\n<h3>What does the audience look like, feel, do, etc.?<\/h3>\n<p>Ideally, your audience should be able to get what they need without having to focus too much on the nitty gritty. This means that your sentences should be short and to the point. Giving a user relevant search results to their search means writing for them.<\/p>\n<h3>Why are they reading the content?<\/h3>\n<ul>\n<li>Did they search for a work problem or for leisure?<\/li>\n<li>Would they share it?<\/li>\n<li>Where would they be?<\/li>\n<li>Would more text or images work?<\/li>\n<li>Will smaller, \u2018bite-sized\u2019 information work better?<\/li>\n<li>What device will they use?<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-664 size-full\" title=\"Add value to Relevant Content\" src=\"https:\/\/www.rankmovers.com\/wp-content\/uploads\/2018\/11\/content-relevance-google.png\" alt=\"Reviewing Content for Website Relevance\" width=\"500\" height=\"334\" srcset=\"https:\/\/www.rankmovers.com\/wp-content\/uploads\/2018\/11\/content-relevance-google.png 500w, https:\/\/www.rankmovers.com\/wp-content\/uploads\/2018\/11\/content-relevance-google-300x200.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<h2>4. Google Relevance Content Review<\/h2>\n<p>You don\u2019t have to start over with all-new content, in fact, you can tear apart what you have and build it back up. Moz.com recommends reviewing grammar errors and spelling while counting the errors. If your content has more than five concerns, it\u2019s best to rewrite. However, you should always keep the keywords and track them. When you\u2019re happy with the edits, <a href=\"https:\/\/moz.com\/blog\/guide-to-reviewing-web-page-content\" target=\"_blank\" rel=\"noopener nofollow\">Moz<\/a> suggests reviewing them again and asking these questions:<\/p>\n<ol>\n<li>Is the audience still catered for?<\/li>\n<li>Are the keywords inserted properly?<\/li>\n<li>Are you using the right tone of voice and language?<\/li>\n<li>Does the content have the right structure?<\/li>\n<\/ol>\n<h2>Relevant Content Conclusion<\/h2>\n<p>In summary, to gain Google keyword relevance, copy writers and SEO specialists need to consider the user. Especially as keywords for problem and solution could push up the trustworthiness of your site. By considering the end-user, a relevant blog or page could just push up rankings. This mind-set of answering search queries could also improve chances of a <a href=\"\/how-to-get-featured-snippets\/\">featured snippet<\/a>.<\/p>\n<p>Of course, that\u2019s just the beginning. You could well become an established brand and get more pages recognized for a search. What\u2019s more, better content relevance could just push your brand to notoriety. Comment below if you\u2019ve found a faster way to use the relevance algorithm to boost rankings!<\/p>\n<p><a href=\"\/wp-content\/uploads\/2018\/11\/Content-Relevance.pdf\" target=\"_blank\" rel=\"noopener\">Content Relevance<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the most important goals of SEO these days is to remain relevant. Having content that is always updated and answers questions is now vital to Google. This is due to Google\u2019s current goal for usability and overall user experience. As such, the search engine is using algorithms and artificial intelligence (AI) to find [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":662,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89,52],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Relevant Content in 4 Steps \u2013 Optimizing for SEO Content Relevance<\/title>\n<meta name=\"description\" content=\"How to make content relevant. Three steps to using Google keyword relevance in SEO. 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