{"id":709,"date":"2018-11-14T12:44:05","date_gmt":"2018-11-14T12:44:05","guid":{"rendered":"https:\/\/www.rankmovers.com\/?p=709"},"modified":"2024-02-23T09:28:40","modified_gmt":"2024-02-23T09:28:40","slug":"cornerstone-content","status":"publish","type":"post","link":"https:\/\/www.rankmovers.com\/cornerstone-content\/","title":{"rendered":"What is Cornerstone Content and How to Use it"},"content":{"rendered":"

Cornerstone Content is a term you may have seen mentioned in SEO. However, many people don\u2019t know what it is, how it works, or how it can aid your website. Here at Rank Movers, we decided to put together a little guide on Cornerstone Content. Hopefully, it will assist with your understanding of the topic, as well as provide you with the knowledge needed on how to begin implementing it. Keep in mind though, like any proper SEO technique; it will take time and lots of work to implement correctly and start seeing the results.<\/p>\n

\"Cornerstone<\/p>\n

What is Cornerstone Content?<\/h2>\n

So, let\u2019s begin with going through exactly what the term \u2018Cornerstone Content\u2019 refers to. This is used to describe the main foundation pages of your site. These pages are the most important articles on your website, besides your homepage of course. Normally you will find that Cornerstone pages are longer than your average page and very well written.<\/p>\n

The purposes of these pages are to perfectly explain your business or the purpose of your website. Normally you will find that most websites will have between three and five pages that they designate as their Cornerstone content. It doesn\u2019t matter whether these articles are created as Pages or Posts, but the authors will need to regularly update them to make sure they remain as relevant as possible.<\/p>\n

Why is Cornerstone Content Important?<\/h2>\n

When it comes to creating an SEO strategy for your website, the use of Cornerstone Content can play a big role in a successful strategy. As anyone who has worked in SEO before will know, when your site is small, it is very difficult to compete for the most desirable keywords out there. This makes life very difficult for smaller and newer sites.<\/p>\n

However, correctly incorporating Cornerstone Content into your SEO strategy can definitely help with this. It is not magic and will not instantly rocket your website to the top of Google, but it can help.<\/p>\n

In addition to this, as your site grows, you will write more and more pages. Inevitably, many of these pages will cover a similar topic to others. This can then lead to your own pages working against each other and cannibalising your own rankings. No one wants that. Once again, this is where Cornerstone Content comes in to play. If used correctly, it will be able to indicate to Google, or other search engines, which pages are the most important.<\/p>\n

Basic Rules for Creating Cornerstone Content<\/h2>\n

Now, before we go deeper and begin looking at how you choose what pages to designate, there are a few other basic rules we quickly want to cover. The first is that your Cornerstone Content needs to be towards the top of your website\u2019s content pyramid. In other words, the pages you decide to make cornerstone pages should be accessible directly from your homepage.<\/p>\n

Secondly, in order for this to work, your linking needs to be done correctly. We need to be able to tell Google that the pages you want to be Cornerstone Content are more important than any other pages that cover a similar topic. How do we do this? With links of course. You need to make sure that all related pages link back to the main page in order to make sure Google understands which one it must give priority to.<\/p>\n

\"How<\/p>\n

Choosing Your Cornerstones<\/h2>\n

So now that you should have a decent idea behind Cornerstone Content and how it works, it\u2019s time to start implementing it. First things first, though, you\u2019re going to need to identify which pages you want to designate as the cornerstones of your website. As we mentioned earlier, typically you will aim to have between three and five cornerstone pages. However, you can have more, or less, depending on the size of your website.<\/p>\n

In order to identify the content, you are going to use; we recommend asking yourself the following questions.<\/p>\n