{"id":737,"date":"2018-11-15T06:52:04","date_gmt":"2018-11-15T06:52:04","guid":{"rendered":"https:\/\/www.rankmovers.com\/?p=737"},"modified":"2024-02-23T09:28:40","modified_gmt":"2024-02-23T09:28:40","slug":"how-to-optimise-blogs-for-seo","status":"publish","type":"post","link":"https:\/\/www.rankmovers.com\/how-to-optimise-blogs-for-seo\/","title":{"rendered":"How to Optimise Blogs for SEO"},"content":{"rendered":"<p>The importance of blogs for SEO can\u2019t be understated. In the race to get to the first page on Google, we need to constantly generate new and relevant content; and blogs provide us with ample opportunities to do just that!<\/p>\n<p>According to torquemag.io, there are over 2 million WordPress posts every day; this means there are close to 24 posts every second. This statistic conveys the huge marketing potential that blogs have. By performing basic SEO blog post optimisation, you can take advantage of the many marketing and SEO benefits. Below we list the best SEO for blogs, discuss writing blogs for SEO and blog post goals.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-740 aligncenter\" src=\"https:\/\/www.rankmovers.com\/wp-content\/uploads\/2018\/11\/How-to-Optimise-Blogs-for-SEO.png\" alt=\"How to Optimise Blogs for SEO\" width=\"500\" height=\"245\" \/><\/p>\n<h2>6 Ways to Optimise your Blogs for SEO \u2013 Blog SEO Checklist<\/h2>\n<ol>\n<li>Research \u2013 while you may have selected a topic, you will still need to do keyword research. Odds are you already include keywords without realising it thanks to the valuable content on the topic. We already know the various ways we can do keyword research and obtain keywords with high search volumes which should translate into higher traffic.<\/li>\n<li>Placing keywords \u2013 we already know where keywords need to be placed in order to be relevant and rank better. Thanks to Yoast we are flagged when we place the keyword to far in the title. According to best practices, the following places are where you need to place your keywords:<\/li>\n<\/ol>\n<ul>\n<li>Metadata<\/li>\n<li><a href=\"\/how-to-optimize-your-page-headings\/\" target=\"_blank\" rel=\"noopener\">Headings and subheadings<\/a><\/li>\n<li>Introductory sentence<\/li>\n<li>Concluding paragraph<\/li>\n<li>Anchor text (this may be flagged on Yoast \u2013 I would suggest a variation, this maybe contradicting but SEO is like a game, where two opponents can try different methods to win).<\/li>\n<\/ul>\n<ol start=\"3\">\n<li>Optimise images \u2013 by making proper use of the alt text, title, and caption<\/li>\n<li>Reference others with links \u2013 often we have stories that we can link to, linking to those blogs is not only good blog etiquette but adds to your in links and we know that in links help you rank better.<\/li>\n<li>Offer an opportunity to subscribe to blogs or a CTA to encourage them to regularly check the blog page.<\/li>\n<li>Finally, use social media to broaden the reach of your blog.<\/li>\n<\/ol>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-741 aligncenter\" src=\"https:\/\/www.rankmovers.com\/wp-content\/uploads\/2018\/11\/blogging-helps-SEO.png\" alt=\"blogging helps SEO\" width=\"500\" height=\"270\" \/><\/h2>\n<h2>How blogging helps SEO<\/h2>\n<p>Are blogs important for SEO? If you haven\u2019t picked up by now, yes, blogging does help your websites\u2019 SEO. Below are the six benefits writing blogs for SEO has:<\/p>\n<ol>\n<li>Keeps your website fresh and current<\/li>\n<\/ol>\n<p>A website that hasn\u2019t been updated shows that their products and services aren\u2019t updated either. This, in turn, means that the company hasn\u2019t factored in the changes and developments in their users or prospective users needs. While your changes to your homepage, that\u2019s ranking, won\u2019t be frequent; blogs offer you an opportunity to update your website with current information regularly.<\/p>\n<ol start=\"2\">\n<li>Keeps people on your website for longer<\/li>\n<\/ol>\n<p>Interesting, valuable and informative content in your blogs makes people read the content from word to word. Thereby decreasing your websites <a href=\"\/decrease-bounce-rate\/\" target=\"_blank\" rel=\"noopener\">bounce rate<\/a>, in turn, this signals to Google that your site is helpful. Of course, a site with a low bounce rate and valuable content will feature higher in the SERPS.<\/p>\n<ol start=\"3\">\n<li>Target long tail keywords<\/li>\n<\/ol>\n<p>While your homepage and other core pages will target relevant short keywords, blogs offer an opportunity to target long tail keywords. Most of the times, long tail keywords are actually searched queries, and by including these in your content, you are directly addressing the search query.<\/p>\n<ol start=\"4\">\n<li>Opportunities for internal linking<\/li>\n<\/ol>\n<p>In order to be an authority of a subject matter or topic, you need to have more than enough information on the topic. Ideally, all the information on your website should relate, if they don\u2019t, you can use blogs to tie two subjects and show the linkage. By doing so, you will be able to link to the different blogs or pages.<\/p>\n<ol start=\"5\">\n<li>Helps connect with your audience<\/li>\n<\/ol>\n<p>Blogs are conversational, and when your readers enjoy the posts, they will be more inclined to share it. This means you get your brand promoted and more traffic to your site.<\/p>\n<ol start=\"6\">\n<li>Ideally, blogging should make other sites want to link to you<\/li>\n<\/ol>\n<p>External linking is probably the most difficult aspect of SEO. You need to gain enough authority on Google to make other sites want to link to you. When your website achieves this fantastic stage of SEO, it shows Google that your site is trustworthy, which in turn increase your value and ranking in the SERPS.<\/p>\n<h2>So, what are the goals of your blog?<\/h2>\n<p>Below are the most common and important goals of a blog post:<\/p>\n<ul>\n<li>Attract a certain audience \u2013 you want to target an audience that has an interest in your product.<\/li>\n<li>Rank high in search engines \u2013 while this is not a primary goal, it is part of your overall SEO strategy \u2013 to grow the authority of your site, improve rankings and increase your traffic.<\/li>\n<li>Inspire trust, loyalty, likeability from readers \u2013 as mentioned earlier; blogs are conversational. Due to the conversational nature, the content in blogs are more likely to inspire trust and likeability from readers. It\u2019s an opportunity to see whether your readers and users live and breathe your brand.<\/li>\n<li>Convert the audience to take action \u2013 after reading your brilliant blog, readers should be persuaded to take a certain action that you have encouraged in the blog. This CTA opportunity could be used for anything, from buying to signing up for more information; the possibilities are endless!<\/li>\n<\/ul>\n<p>TL:DR &#8211; Checkout our quick\u00a0<a href=\"https:\/\/www.rankmovers.com\/wp-content\/uploads\/2018\/11\/OPTIMISNG-BLOG-Post-for-SEO_A.pdf\">How to Optimise Blogs for SEO<\/a> presentation.\u00a0 Be\u00a0sure to share your thoughts with us or queries you may have in the comments section.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The importance of blogs for SEO can\u2019t be understated. In the race to get to the first page on Google, we need to constantly generate new and relevant content; and blogs provide us with ample opportunities to do just that! According to torquemag.io, there are over 2 million WordPress posts every day; this means there [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":739,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89,51],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blogs for SEO | 6 Ways to Optimise Blogs for SEO<\/title>\n<meta name=\"description\" content=\"Want to know how to optimise blogs for SEO? Click here for 6 ways to improve the SEO value of blogs; plus, find out how blogs help your SEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rankmovers.com\/how-to-optimise-blogs-for-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blogs for SEO | 6 Ways to Optimise Blogs for SEO\" \/>\n<meta property=\"og:description\" content=\"Want to know how to optimise blogs for SEO? 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