Content Optimisation
Debunking SEO Myths
| November 20, 2020
There are a lot of misconceptions about SEO that trick copywriters into making mistakes when writing copy for the internet. These common myths about SEO have led to
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On-Page Optimization
On-Page Optimization Tricks Google Hates On Websites
| November 19, 2020
We all want our pages, if not sites to rank high in Google searches, however, several techniques can be counter-productive when it comes to page optimization. The Google
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External Links
What are Outbound links in SEO?
| November 16, 2020
Outbound links are also referred to as “external links”. They are links that direct your readers from your site to other sites. However, if another website links to
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content
The use of punctuation in search engine optimization and writing
| November 10, 2020
Punctuation is very important for the flow of content. The reason is that SEO is about optimising for the users first and search engines second. Good content is
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content
Improving SEO Writing – Back to Basics
| November 5, 2020
Improving SEO Writing is an ongoing important part of any SEO strategy. Effective writing is an important skill that any webmaster should have. Mastering basic English writing skills
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Content Optimisation
What is a Jump to Link?
| November 3, 2020
Jump to Links are links to move from one place on a page to the other. This is incredibly helpful for users navigating large amounts of content. They
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Bounce Rate
Optimizing for Other Search Engines: Bing
| October 29, 2020
Whenever you think of SEO, your thoughts probably go straight to Google and optimizing for its many algorithms. While it holds the largest global market share (86,86%), Bing
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Call to action
Email Marketing to Drive Traffic to Your Websites
| October 28, 2020
When we think of ways to get more meaningful traffic, email marketing/opt-in email lists often get overlooked, if at all mentioned. As the search engines get better for
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Content Optimisation
How to Optimize 404 Pages for SEO
| October 22, 2020
Running into 404 pages is not a rare thing if you are a frequent web user. In fact, in one year alone, you can run into more than
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content
Predictive SEO – Use SEO Predictive Tools to Rank
| October 20, 2020
Predictive SEO is about analyzing data to find topics that will potentially grow in popularity in the future. As an SEO practitioner, you can use the analysis to
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