If you work in the digital world, you’ve probably heard of the term ‘CTR’ before, and that’s simply an abbreviation for Click-Through Rate. That is loosely defined as
We’ve heard time and time again that Google has increasingly moved away from keyword-based search algorithms. Instead, algorithms have focused more on trying to produce results that adequately
Gone are the days when you could merely optimise your page for a particular keyword, and you were guaranteed to rank high on search engine pages. These outdated
What is TF-IDF? The acronym is used for the word ‘Term Frequency-Inverse Document Frequency’. This is a numerical statistic used to evaluate how important a keyword is in
Everyday webmasters either create new sites or write new webpages and posts. However, for users to be able to search and find such pages, the site and such
Every SEO professional knows that a page with good headings is more likely to rank well on search engines. Headings help readers and Google, understand what a particular
As the way we use search engines becomes more sophisticated, the way crawlers index pages content needs to be improved. In comes structured data in SEO and its
As we have seen thus far there are tons of factors that search engines take into consideration when determining authority and ranking. One of these factors is User