How to Optimize your Content for Questions

Maya Beatham | January 25, 2019 | Blog | No Comments

Questions are there because they are the best way to gain deeper insights. Also, A question serves as a way to express our curiosity. Questioning is the key means in which we get to find out what others already know, also to identify gaps in knowledge and understanding of what they (in our case Players/readers) currently know.

Why Optimize Your Content for Questions?

Clear question research is the most powerful content inspiration source.
Questions are engaging, and using questions on your homepage/landing page improves engagement.
Questions are useful to your readers as they can find out what they can’t figure out.
When we optimize questions, we basically allow an increase in organic search visibility. It can be through featured snippets and people also ask from google.
Question research additionally teaches one to understand the natural language better.

Six Tips for Asking Good & Related Questions

In most cases, No one will say everything that you want/need to hear in the same order, depth or detail that you would like. Well created questions can draw out, stimulate and guide a discussion.

Use the following guidelines when developing questions

1. Plan your questions. outline your data goals and arrangement of related questions. This will help you follow the conversation.

2.Know your purpose. Here you must know which kind of information you need to frame your questions accordingly.

3.Open conversation. Choose to use open-ended questions, Unlike yes-or-no questions. Eg- “why do you think Springbok casino is the best online gambling site?” is likely to generate more of valuable information than “Do you like springbok casino?”

4. Speak your listener’s language. Use more related questions, and also use keywords they understand. For example, if you write a question about games, avoid the games jargon, unless you have defined the word before.

5. Focus on the questions, make sure they only ask one thing. To get complete answers, create short questions, each should cover a single question.

6. Transition naturally. Use something in the answer that will frame your next question

What Types of Questions Can You Ask and How to Group Them?

Write Basic questions (these refers to defining concepts- glossary). you don’t have to write long explanations, people that search for such, only look for quick and easy-to-understand answers.
How-to questions (these refers to step-by-step orders). videos are a good idea to explain some of the things

Which Tools Can you use to Discover Questions?

1. People Also Ask

This gives us a lot of insight into what our target audience wants to know and they also give us more organic search visibility.

“People Also Ask” boxes present more SERPs which we want to dominate for extreme organic search visibility.

2. Google Suggest

This is another search-based tool. Google Suggest auto-completes query based on how other users complete it.
Serpstat Questions is a solid keyword research tool that allows you to generate niche questions based on your query.
Ahrefs is a multi-feature SEO that allows us to research related multi-feature SEO platform that allows questions with one of its recent updates and should you end up with a lot of many Google-suggested questions, you can run your list via Serpstat’s clustering SEO tool to break them into meaningful groups that are based on relevancy.
Quora and discussion boards
Quora is certainly one of the main sources of questions. it forces users to post fresh discussions in a question format, so basically, everything you see there is questions.

3. Google / Bing SERPs

This gives us a lot of insight into what our target audience wants to know and they also give us more organic search visibility.

“People Also Ask” boxes present more SERPs which we want to dominate for extreme organic search visibility.

Step 1

Go to text optimizer on google, and this is what you will find:

Step 2

Choose what you want to rank for

Step 3

Choose what you would like to optimize

Step 4

Add your content or link that you want to optimize

Step 5

Check your results on how you have scored

Step 6

Also, you can scroll down for a more detailed report

Step 7

Here are questions based on the keyword that you chose to optimize.

4. Q&A

With Rich Answers appearing in so many Google searches we should probably start structuring our content to target these.

The textoptimizer.com tool recommends these Q&A’s (some of which we have already);

How to play online casino?
How to make money online casino?
How to play online casino games
How do online casino slots work?
How to win online casino?
Are online casinos worth it?
How safe are online casinos?
How to buy an online casino?

Google has example code for Q&A schema here but here is the JSON-LD example code (modified to remove votes and Person Schema);

<html>

<head><title>How many ounces are there in a pound?</title></head>

<h2 itemprop=”name”>How many ounces are there in a pound?</h2>

<div itemprop=”text”>I have taken up a new interest in baking and keep running across directions in ounces and pounds. I have to translate between them and was wondering how many ounces are in a pound?</div>

<div>

1 pound (lb) is equal to 16 ounces (oz).

</div>

</body>

</html>

Overview

Questions are very useful, from audience research to alteration optimization and also product development. As far as Search Engen Optimization is concerned, optimizing questions help to develop better-targeted copy and to gain a lot of organic search visibility. Researching of questions is ana continuous process: You need constantly discover new ones and monitor social media such as Twitter for real-time ideas.

Would You like to read more, then you can download the pdf here

Sources

https://www.dummies.com/careers/find-a-job/…/ten-tips-for-asking-good-questions/
https://www.quora.com/What-is-the-ultimate-purpose-of-a-question
https://moz.com/blog/research-monitor-optimize-questions

Maya Beatham