If your website is not showing up on Google, it might be one of the following reasons: Google has not indexed your site. Google doesn’t consider your website to be sufficiently “trustworthy” or “relevant” to show it for the keywords that you want to rank for. Or perhaps you’ve blocked the Googlebot crawler in your robots.
Is your website not showing up in Google search results?
You must test if your site is indexed by searching for its exact URL or domain name with no other words (ex: http://www.yourdomain.com).
Why Are Search Rankings Important
The majority of people don’t click past the first page of the search results. According to studies, the top listing in Google’s organic search results gets 33 percent of the traffic, compared to the 18 percent for the second position, and the traffic will only degrade from there. So, it’s not enough for your website to be indexed by Google, Bing, and Yahoo.
Why Your Sites Don’t Rank in Search Results
Google is very tricky. Here’s what might be preventing your website from showing up in search results:
- Google has not indexed your site yet (or it’s too new).
- Your site isn’t optimized for search engine crawling.
- The keyword market is very competitive.
- Your site has “no index” tags.
- Your website is penalized and even removed from Google.
Below are some common reasons why your site isn’t ranking, and also how to appear on Google search:
- Google has not indexed your site yet
Sometimes it may take a week or more for a search engine to update search results. This is because your site is new and doesn’t have inbound links. You must create an account on Google webmaster tools. Register and point Google to your sitemap.xml URL, then request them to re-crawl your URLs. Google doesn’t add all the submitted URLs to their index, and they don’t make predictions or even guarantees about when or if submitted URLs appear in their index.
- Your website is new
Did you only build and launch your new website? Typically, it can take up to four weeks for it to begin to show up in search engine results.
- Your website has “no index” tags
You can use the custom code to tell search engines not to index your website or specific pages. If you designed your site added this code, that would then explain why it’s not showing in the search results.
- Your website isn’t optimized for the search engine crawling
Once you submit your website to a search engine, a spider is then sent to your website to crawl it for content.
- Your keyword market is competitive
Search engines help millions of users across the world navigate the internet and also find specific content amid the billions of websites.
Make sure you target a less competitive keyword market so that you can gain the attention of your consumer.
- Not all keywords are equal
It’s easy to rank for unrelated keywords in search engines. It’s very hard to rank for keywords that are profitable for your business.
- Your website is removed from Google
Google might temporarily or even permanently remove websites from its index and the search results if it believes it is indebted to do so by law, if the websites don’t meet Google’s quality of guidelines, or for some reasons, such as if the websites detract from users’ ability to locate relevant information.
Here are the different ways Google might remove your website from search results:
Deindexed – When your domain is removed from Google. Also known as Banned.
Penalized – When your domain or page exists, none of your pages can be found through very direct search queries.
Sandboxed – Your domain or webpage wasn’t Deindexed or Penalized, but the traffic you were getting from Google suddenly drops dramatically.
How to Get Your Website to Show Up on Google
You want your site to rank on the first page. Depending on your business, you need to employ search engine optimization and SEO strategies to improve your ranking.
- Conduct a thorough SEO audit
To ensure success in the future, conduct an SEO audit of your website. This will give a clear view of where you stand in regards to:
- On-site optimization
- Off-site optimization
- Keyword selection
- Add keywords to your content
Keywords can be a single word or even a short phrase of up to four or five words. These should be very relevant terms to your website and which people are likely to use when they search Google.
- Use your meta-tags to add more keyword
Meta-tags are a hidden code — visitors to your site don’t see them, but the Google search engine “bots” scan your website will pick them up.
- Find keywords that aren’t excessively competitive
We also suggest you use Google’s free Keyword Planner to figure this out. Keyword research tool lets your device the popularity of particular search terms, as well as the level of competition you face using them.
- Seek out backlinks
Web pages containing links back to your site: A big factor for the search engines is quality organic backlinks. It’s what search engines are looking for. If you have multiple sites linking back to your website, Google gives your webpage higher credibility and also the search ranking.
Bonus tip: SEO Maintenance
Once you’ve optimized your site to get to that crucial first page of Google, you can’t stop, SEO needs to be managed always. As soon as you’ve climbed to the page one ranking, your competitors will be after you with their own SEO strategies, seeking to knock you off.
If you have any technical issues like a broken controller, then you’re not going to win no matter how hard you try. It’s the same with your site. You need to fix all the severe technical problems like rogue “noindex” meta tags and crawl blocks before playing the game.