5 App Store Ranking Factors You Need to Know

With the ever-growing sea of mobile apps, standing out is a challenge that every app developer faces. The competition is fierce, but success is not solely dependent on creating a stellar app. To truly thrive in the mobile app landscape, you must master the art of App Store Optimization (ASO). In this guide, we’ll explore the crucial app ranking factors that can elevate your app’s visibility and performance on both the Apple App Store and Google Play.

How do people discover those apps that are new?

  • 51% of people turn to those they trust such as their friends and family. However, 48% of people discover new apps by browsing in the App Store and Google Play.
  • And 34% of them check out the apps recommended to them in the app stores like Play Store.
  • It is crucial for mobile app developers and publishers to make their apps stand out in both the App Store and Google Play.
  • Higher app store rankings can help you increase the visibility of your app and result in higher app store traffic and more downloads.
  • To help you get your app to the top of the Google Play Store and Apple App Store and improve its discoverability and conversions, I’ve created this guide to app store optimization (ASO).


What is App Store Optimization (ASO)?

Similar to SEO for websites, ASO is the process of fine-tuning your mobile app to secure higher rankings and increased discoverability in app stores. A strategic ASO approach can propel your app’s success by:

  • Increasing app store rankings
  • Enhancing app reviews and ratings
  • Expanding brand exposure through new discoveries
  • Driving app downloads, updates, and in-app purchases
  • Elevating audience engagement and conversion rates
  • Boosting overall revenue

Ranking Factors

Now, let’s delve into the five key App Store ranking factors you need to master.

Ranking Factor #1: App Name, Title, and URL

Your app’s name is a potent influencer of its store rankings. Craft a concise and powerful title that incorporates relevant keywords alongside your brand name. For example, a name like “GetFit” conveys purpose while maintaining brevity. Ensure your chosen keywords align with your app’s core features and value proposition.

Ranking Factor #2: Target Keywords

Leverage the keyword field in both the App Store and Google Play to optimize your app’s discoverability. Conduct thorough keyword research to select terms that accurately represent your app’s features and benefits. Avoid redundancy by not repeating keywords already used in the app name or title. Opt for comma separation to broaden your app’s search visibility.

Ranking Factor #3: User Ratings and Reviews

User ratings and reviews wield substantial influence over app store rankings and user conversion rates. To garner positive feedback, prioritize bug testing before launch to ensure a seamless user experience. Encourage users to rate and review your app by strategically prompting them after specific app interactions, such as completing a level or making a purchase.

Ranking Factor #4: Visual Assets

The visual elements of your app, including the icon, screenshots, and feature graphic, significantly impact its appeal and download rates. Craft an eye-catching icon that is both unique and simple. Utilize the screenshot and feature graphic sections to showcase your app’s interface on various devices, highlighting key functionalities.

Ranking Factor #5: Number of App Downloads

The demand and perceived value of your app increase with the number of downloads. While you may not have direct control over this metric, implement effective marketing strategies to generate buzz and drive downloads. Track user activity within the App Store and Google Play to understand how users engage with your app and optimize accordingly.



Optimizing your app for these five crucial factors can substantially influence its rankings, visibility, and success on the App Store and Google Play. However, it’s vital to recognize that these parameters evolve, reflecting the dynamic nature of the mobile app landscape. Consistently track, analyze, and optimize your app to adapt to changing trends and ensure sustained success in the competitive app market.