If you work in the digital world, you’ve probably heard of the term ‘CTR’ before, and that’s simply an abbreviation for Click-Through Rate. That is loosely defined as
Keyword cannibalization is a common term amongst webmasters and SEO specialists. So what is keyword cannibalization? Well, keyword cannibalism is commonly defined as: “When a website’s information architecture
We’ve heard time and time again that Google has increasingly moved away from keyword-based search algorithms. Instead, algorithms have focused more on trying to produce results that adequately
Gone are the days when you could merely optimise your page for a particular keyword, and you were guaranteed to rank high on search engine pages. These outdated
The role of a copywriter is to write content that is relevant and valuable. It is, therefore, paramount that the content should include “keywords”. We all know that
What is TF-IDF? The acronym is used for the word ‘Term Frequency-Inverse Document Frequency’. This is a numerical statistic used to evaluate how important a keyword is in
Before we address how thin content is affect your SEO and Google rankings we need to define “thin” in terms of SEO and content. When content is described
In the land of search engine optimization, content is king. Be it website copy, guest posting or blog posts. Content is an essential part of effective SEO. Nonetheless,