Gone are the days when you could merely optimise your page for a particular keyword, and you were guaranteed to rank high on search engine pages. These outdated
The role of a copywriter is to write content that is relevant and valuable. It is, therefore, paramount that the content should include “keywords”. We all know that
What is TF-IDF? The acronym is used for the word ‘Term Frequency-Inverse Document Frequency’. This is a numerical statistic used to evaluate how important a keyword is in
Before we address how thin content is affect your SEO and Google rankings we need to define “thin” in terms of SEO and content. When content is described
In the land of search engine optimization, content is king. Be it website copy, guest posting or blog posts. Content is an essential part of effective SEO. Nonetheless,
Everyday webmasters either create new sites or write new webpages and posts. However, for users to be able to search and find such pages, the site and such
Every SEO professional knows that a page with good headings is more likely to rank well on search engines. Headings help readers and Google, understand what a particular
As the way we use search engines becomes more sophisticated, the way crawlers index pages content needs to be improved. In comes structured data in SEO and its