Have you ever asked yourself what SEO in social media is? Looking at this question requires you to first determine the relationship between SEO and social media marketing. These properties work hand-in-hand to deliver a message to users in the best way possible. For instance, we’ve learned through the advent of social media that we can convey a message without requiring a lot of characters to do that.
In any case, it is the job of an online marketer to have a multimodal strategy of reaching the audience in the most effective way possible. This approach begs the question of whether does social media affects SEO in any way. Our previous research has shown that social signals are considered by Google’s search algorithms as an indicator of the trustworthiness of a website.
How SEO and Social Media Work Together
The relationship between SEO and social media cannot be ignored. Using a targeted SEO strategy, online marketers can improve the visibility of their platform or product drastically on Google. Thus, it’s baffling that as an online marketer, there was once a time when we didn’t even consider posting our content or products on social media platforms.
The intent behind social media marketing is to use an alternative avenue to drive traffic to your website. Also, social media allows webmasters to get engagement with their content that they wouldn’t otherwise get on their websites. This can be a form of feedback and interaction that is is not available on the website.
How to Count Engagement on Social Media
Having identified the importance of social media in SEO, the gauntlet lies on the webmaster to create eye-catching posts that will yield the desired outcome. There are two ways to gauge engagement of your tweet or post on your social media platform – by its reach (or the number of clicks) and impressions.
Social Media Reach
Social Media Reach refers to the number of people that see the content you post on a particular platform. It is the aggregate number of users who see a tweet you make, a Facebook event invitation, or an Instagram story you post. For example, if you place an ad that was shown 100 times on social media pages and only 50 people clicked on your ad, your reach would be 50.
Social Media Impressions
Impressions refer to the aggregate number of times social media users have seen your content while using the platform. Much like impressions on SERPs, a user does not need to click on the link to be clocked. They are different from social media reach because it doesn’t only count the number of people who click or engage with your content.
It is worthwhile to note that impressions are calculated differently on each social media platform you use: If I see an ad on Facebook, that counts as one impression. If I scroll by the same ad again within 24 hours, Facebook counts that as two impressions.
Alternatively, if a user sees a tweet on their timeline, you’ve earned an impression. Twitter threads have their own impressions. If the initial tweet gets 300 impressions, and a reply to that tweet earns 200, you will now have 500 impressions in total for that thread.
Formulate the Best Social Media Strategy
You will need to decide on the best strategy to approach social media, depending on the field you are in. Here’s a list of strategies that have worked for SEO marketers in general:
- All the links posted on social media are considered credible backlinks to your website. Also, it could impact your overall rank on google. Therefore, it’s important to post every article you publish on your site.
- Social media profiles also rank in search engines when searching for a product or service. SERPs typically show the accounts that are closely related to the search, with the highest impressions and followers.
- Use social media as a channel to funnel traffic to your website. Nowadays, people don’t just search on Google to look up interesting news items. They also use social media channels to find what they’re looking for. Check on the latest trending topics when deciding on what to write, or post.
- Follow and engage with people in the same market and industry to raise your authority and followers.
- Create a pattern to make sure the social media sharing strategy is done for each new piece of content. The more original your technique, the more it will stick out on the platforms.
- Add the functionality to post the content on your website on social media to allow users to easily share it.