Tips for writing a SEO-friendly Blog

Writing SEO Blog easily is the goal of all web writing enthusiasts. But when you’re just getting started in this field, the concept of SEO can be more or less difficult to understand.

Here are just a few tips that will help you easily write optimized texts with SEO natural referencing.

seo blog

Basis of a successful SEO Blog: using the right keywords

The keywords integrated into an SEO article will allow Google to rank it well and then offer it as a search result to Internet users. Therefore, the first mistake to avoid when you want to write SEO text easily is not to choose relevant keywords. An important lever of natural SEO, the choice of keywords is even easier to do with keyword generator tools like Google Keyword Planner, Keyword Tool, Semrush, etc.

Classic keywords are quite competitive and do not provide excellent SEO. It would be better to use phrases that combine two to four keywords.

A repetition of the expressions between 3 to 6 times ensures a good referencing of the SEO text. Be careful, excessive repetition can lead to severe penalties from Google.

Choose attractive titles

To write a SEO Blog easily and have a chance that it will rank well by Google, it is imperative to choose meaningful and catchy titles. We should include one or two keywords in the main title and sub-titles of the article. In terms of its length, an ideal size should not exceed 10 or 12 words. A title that is too short is also frowned upon by the search engine.

As much as possible, we will place the keyword at the beginning of the title. Also, Google references titles better with numbers, so don’t hesitate to include them in your titles. For example, instead of writing “good tips for choosing the best gift”, write “5 great tips for choosing the best gift for 2021”.

Optimize the writing of the introduction

seo blog

Many copywriters neglect writing the intro. Yet this short paragraph not only piques the interest of readers, but also maximizes the SEO of the text.

A good introduction should have 2 to 3 key phrases and have an average of 100 words. Too long or too short an introduction should be avoided if you want to write a well-optimized SEO article.

Segment the SEO article into several paragraphs with HTML tags

Writing SEO text easily is above all the structure in several paragraphs with HTML tag subtitles. We write the main title under the H1 tag, the secondary titles under the H2 tag and the subtitles under the H3 tag and so on. Generally, for an SEO text of 1,500 or 2,000 words, we will stop at the H3 tag. Shorter texts will be satisfied with the H2 tags and long texts of 4000 or even 6000 words will need more tags up to the H6.

In addition, all the articles on the web follow this segmentation in the form of paragraphs which, in addition to ensuring good natural referencing, make the text easier to read. Also, lately, Google is giving more importance to long texts. With this in mind, writing an article of 1,500 to 2,000 words is an excellent way to boost your SEO. Without forgetting the integration of keywords and respecting good SEO practices.

Add internal and external links

While adding specific keywords and segmenting text into multiple paragraphs is the foundation of the SEO concept, adding more inbound and outbound links leads to better results. Inbound links are links that lead to other pages on the site0. While outbound links grab the reader’s attention to other sites.

Inbound links have the advantage of boosting the SEO rankings of other pages on one’s site, while outbound links allow readers to discover other interesting topics related to the SEO article being discussed. It is good to know that Google references SEO texts with a few outgoing links.

However, an excessive number of links ultimately leads to severe penalties. We will not exceed a maximum number of outgoing links of 3 or 4 depending on the length of the text. And to finish your SEO article, do not forget to write a good meta-title and a perfect meta-description making a total of between 40 to 60 characters and 140 to 160 characters respectively. Whenever possible, include a keyword or two.