Importance of keyword placement in SEO

Before we dig into the topic, let us find out about how the dictionary defines the word “keyword”. So, according to the dictionary, a keyword is defined as:

  • a word or concept of great significance”
  • a word which acts as the key to a cypher or code”

Therefore, let’s find out about what are keywords in SEO or SEO keywords. SEO Keywords are simply key words and sentences found in your website’s content. They help in making searchers find your site easily via search engines such as Google, Yahoo, MSN, Bing to name a few. Keyword placement and SEO works great together.

What is keyword placement in SEO

Keyword placement is basically when the right keywords have been placed in a content in a strategic way. The site can, thus, be indexed by search engines with the correct and relevant keywords. Therefore, it can also lead searchers to click on your page and consequently stay on your page, this can definitely reduce your bounce rate.

What is the importance of keyword placement

Your website has a better chance to rank when keyword placement has been done correctly. Keywords should be chosen and put in the correct places, as it forms part of good SEO. Remember that it will bring visitors to your page. Thus, a good and proper grammar in your content will also help in making visitors stay on your page. Furthermore, when your content is examined by “spider” or “bots”, they focus on specific places on the page.

Keyword placement seo

Hence, it is advised to place your selected SEO keywords strategically on our page. You should bear in mind, that if your text suffers from keyword stuffing, it will have a deep impact on your search ranking. In other words, your site’s ranking can suffer a severe drop. So, you should have a reasonable number of keywords properly placed on your page.

How many keywords should I use per page? I hear you say. Well, keyword density is an important asset you should not neglect. You surely do not want to have 100 keywords in your content, to be more reasonable, you can optimize with at least 5 to 10 keywords. Always make sure that you have the answer to this question: “What are the best keywords for my website?”. Use the keywords planner available on Google to search for your targeted keywords. Never hesitate to squeeze some long tail keywords into your content.

How to strategically use keywords placement on your site

Headings and Subheadings

Always place your keywords in your main heading (H1) and if possible, at the beginning. The first thing a reader will be looking at are the headlines on your page. Also, remember to have only one H1. You can use other secondary keywords and even long tail or short tail keywords in your subheadings.


Your main keyword should also reflect in the introductory paragraph within the 25 first words of your page. Your page title along with the introduction of your page are more likely to be visualized first by Google bots. The body text should include your main keyword 2 or 3 times and should the body text be longer, then you could add more. Avoid keyword stuffing!


Make use of the main keyword in your page URL. Note that every single page on your website should have a unique URL to prevent duplicate content.

Meta Title and Meta Description

Your main keyword should definitely be used once in the meta title and the meta description. Meta description gives a brief detail of what your page content is all about to online searchers. It is crucial for a good optimization of the meta description.

Internal Linking

Another strategy to put more emphasis on your keywords is internal linking (also known as a hyperlink). Make use of keywords as anchor text in your content to link to another page.  At the same time, avoid using the same keyword as anchor text. Having a huge number of anchor text with the same keyword will only result in flagging your website as spam by Google.

Image Alt Tag or Text

Alt Tag or Alt Text (alt is short for alternative) is a word or sentence that defines an image on your page. Make use of your main keyword as alternative text and at the same time, the alt text should comply with the image representation too.

Keyword Rank Checker

To conclude, the internet is full of tools that will help you in optimizing your website sometimes for free. You can make use of these tools to track one keyword or use a bulk keyword rank checker. Remember that Google and other search engines are in constant progress when it comes to delivering accurate search results. Therefore, you can start mastering the art of keyword placement SEO strategies on your website! Below you’ll find some incredible websites to help your website’s keyword placement.

  • SEMrush
  • Ahrefs
  • SERPWatcher
  • Google Rank Checker
  • AccuRanker
  • SERP’s Keyword Rank checker
  • SEOCentro Rank Checker